CGT Archives

Leading consumer goods companies must be market responsive and operationally excellent

As the year closes you might be thinking about "wrapping" things up just like I am. I am one of those nostalgic people who like to consider the past year's events.

Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales.

Consumer goods companies must develop breakthrough strategies for grow

Generating greater trade visibility and control

Church & Dwight Co. Inc. and ACNielsen U.S. form a long-term arrangement designating ACNielsen as its primary provider of marketing information services on a global basis.

Kara Romanow sits down with Rick Brindle, customer vice president of e-sales & industry relations for Kraft Foods.

Sunny D shines with efficient trade plans post P&G spin off