ARTICLES BY THIS AUTHOR
- 2/4/2016
UGG Spring Campaign Promotes "It Is Always UGG Season"
The UGG footwear, apparel and accessories brand, known for its products for the winter months, is branching out with a spring campaign. - 2/2/2016
How a Product Content Strategy Can Help Avoid Last Year's Holiday Mistakes
One of the best, low-cost, high-return investments a retailer can make is in improving both the quality of product information and the process for collecting it. - 2/2/2016
Under Armour Partners with Dwayne Johnson
Under Armour announces a global partnership with actor, producer Dwayne The Rock Johnson on content creation and promotions. - 2/1/2016
The World's 10 Most Valuable Brands
Apple, Amazon, Walmart, and Nike topped the annual list compiled by strategy consultant Brand Finance - 2/1/2016
RB Driving Growth Through Data and Analytics
RB (formerly Reckitt Benckiser) gains next gen digital tools and data integration enterprise-wide. - 2/1/2016
Q&A: PepsiCo's CMOs on Why 40% of Its Super Bowl Budget Is Going to Digital
<em>Adweek</em> spoke with Pepsi CMO Seth Kaufman and Frito-Lay CMO Ram Krishnan about what the brand has in store for Super Bowl 50. - 2/1/2016
Isaac Mizrahi Teams Up with HP on Smartwatch
Isaac Mizrahi will team with HP Inc. to create a fashionable smartwatch. - 2/1/2016
P&G Stock Rises Along with Profits
Procter & Gamble Co. stock jumped after the company reported that profits rose nearly 35 percent in the second quarter of the fiscal year. - 2/1/2016
Elizabeth Arden and Perfect Corp. Partner on Digital Beauty Experience
Perfect Corp. and Elizabeth Arden partner on a virtual makeup app that will feature a comprehensive assortment of Elizabeth Arden's cosmetics with the option to buy. - 1/27/2016
Cherokee Global Brands Appoints EVP, Business Development
The new EVP will directly manage the companys expanding domestic licensing base to include its new U.S. wholesale and retail relationships.