ARTICLES BY THIS AUTHOR
- 12/1/2015
SlimFast Turns to the Cloud for Trade Promotions
This case study shines a light on how SlimFast turned to the Cloud to achieve transparency into its trade promotion management process. - 12/1/2015
BCBG MAXAZRIA to Expand in China's Online Marketplaces
Find out how BCBGMAXAZRIA can now efficiently integrate, sell, and manage its online selling process across multiple marketplaces in China. - 12/1/2015
L'Oreal Canada Boosts Content Creation with First 'Factory'
L'Oreal Canada has opened its own Content Factory, a production studio open to all employees who want to create original content for their brands, instantly providing custom material for digital platforms. - 11/25/2015
Pinnacle Foods to Acquire Boulder Brands
Pinnacle Foods Inc. will acquire Boulder Brands, Inc. in a transaction valued at approximately $975 million. The acquisition will expands Pinnacle's health and wellness portfolio. - 11/23/2015
EU Consumer Rights Directive is in Effect
E-commerce is the fastest growing retail market in Europe, despite the majority of online trade being limited to within each states own borders. Here, Matt Duncombe, partner at DLA Piper, explains how the EU Consumer Rights Directive (coming up on its 1 year anniversary) offers protection to consumers buying across borders and guidance to global retailers in managing their online sales. Specifically, Duncombe highlights nine aspects of the directive and discusses what they mean for online retailers.<br /> - 11/23/2015
WhiteWave Foods Creates COO Position
Find out who will fill The WhiteWave Foods Company new Chief Operating Officer position and assume responsibility for all global operations of the company. - 11/23/2015
Pfizer and Allergan to Merge in $160B Megadeal
U.S biopharmaceutical company Pfizer Inc. and Ireland-based Allergan plc announce they will merge, in a historic $160 billion deal that could allow Pfizer to escape U.S. corporate tax rates by moving its headquarters to Dublin. - 11/20/2015
Smithfield Foods' CEO to Retire
Pork producer Smithfield Foods' Chief Executive Officer C. Larry Pope will retire December 31, 2015. Find out who will replace Pope as CEO. - 11/20/2015
P&G to Run on 100% Wind Power
Through a new partnership with EDF Renewable Energy, Procter & Gamble announces plans to meet its electricity demands by using 100 percent wind power to make its fabric and home care brands. - 11/20/2015
Kellogg Debuts New Products
Kellogg Company's U.S. brands will debut more that 40 new products in early 2016. Find out what hot trends the new items reflect.