ARTICLES BY THIS AUTHOR
- 11/18/2015
ConAgra to Spin Off Lamb Weston
ConAgra Foods, Inc. announces plans to spin off its Lamb Weston frozen potato products business into a separate public company. - 11/17/2015
McKee Foods Corporation Improves Sales Planning and Forecasting
McKee Foods sought to improve sales planning and forecasting processes. The solution it found will ensure their entire business team and DSD distribution network has a more streamlined process with access to better real-time information. - 11/17/2015
Total Gym Fitness Flexes its Mobile Muscle
Total Gym identified its phone communications and customer relationships as its greatest strength and wanted to find a way to bring this experience online, by using a new solution to identify shopper preferences and incorporate the latest e-commerce best practices. - 11/17/2015
Solution Provider News: December 2015
<p>New Partners Deliver Digital Shopper Solution. News America Marketing, New York, has partnered with Boston-based programmatic advertising solution provider OwnerIQ on the release of a new product the two companies say is a powerful combination of geo-scoring and shopper data that is unique in the industry. </p> - 11/17/2015
S&OP: The Four Point Difference
Commercial teams -- sales and marketing -- often avoid active participation in Sales and Operations Planning (S&OP) processes. The belief is that it is not value-added work. Ironically, the biggest benefit is an increase in sales: the metric that is always top of mind for the sales team. - 11/17/2015
November 2015 Digital Issue: Give Thanks
<em>CGT</em> Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue. - 11/17/2015
Walmart Wants to Test Drone Delivery
Walmart is making moves to test drone delivery. Find out what the mega retailer wants to deliver. - 11/17/2015
Lotus Bakeries Gains a Sweet View of Forecasting
A cloud-based TPM tool allows Lotus Bakeries North America to consolidate sales, finance and marketing efforts to understand how trade promotions impacted the overall business as well as collect critical data points required for an accurate forecast model. - 11/17/2015
An Untapped Opportunity
Anthony Bigornia, director, Global Consumer Products Industry Solutions and <a href="http://www.ibm.com">IBM</a> Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth. - 11/17/2015
King's Hawaiian Goes Beyond the Shelf
With recent marketing wins, King's Hawaiian began to look for ways to further capitalize on opportunities beyond the shelf, as well as expand its brand throughout the United States.