Liz Dominguez
ARTICLES BY THIS AUTHOR
- 7/7/2024
Elevating Shopper Research: AI Knows What Consumers Are Buying Tomorrow
How can brands use AI to understand the desires of their shoppers? Learn here. - 7/7/2024
How Bic Is Expediting Innovation With AI, ML & Consumer Insights
CEO Gonzalve Bich details Bic's innovation and R&D cycle, which is using technologies like AI and ML, along with consumer insights, to expedite go-to-market timelines. - 7/4/2024
Lego to Mandate Supplier Sustainability Targets and Annual Reporting
The Lego Group has launched a new program that will require its supplier partners to reach certain sustainability goals by 2026. - 7/4/2024
IT Executives Missing Cost-Effective Sustainability Opportunities: Gartner
A new study from Gartner shows that IT executives may not be taking advantage of the most cost-effective solutions. - 7/2/2024
Coca-Cola’s Sonia Sethi To Unlock the Holy Grail of Holistic E-commerce
This September, Sonia Sethi of The Coca-Cola Company will assemble the data-powered puzzle pieces that combine to create a holistic picture of e-commerce. - 7/1/2024
Suntory Global Spirits Promotes Carol Robert to Managing Director of U.S. RTD
Premium alcoholic beverage manufacturer Suntory Global Spirit is continuing its pursuit of becoming the leading RTD company by reaching $3 billion in RTD sales by 2030, naming Carol Robert managing director of its U.S. ready-to-drink business. - 7/1/2024
CPGs Pull Pricing and Promotion Levers Amid Private Label Expansion
Companies like Kraft Heinz, General Mills, Nestle, and Helen of Troy are just a few examples of consumer goods manufacturers that have implemented targeted consumer strategies to help flip the value narrative and restore brand loyalty. - 6/30/2024
E.l.f. First Beauty Brand to Test Out Walmart’s Social Commerce Capability on Roblox
Beauty brand e.l.f. is bringing a limited-edition, physical product to the virtual world for purchase. - 6/26/2024
Colgate-Palmolive’s Vivek Rastogi Digging Into Retail Media's Complicated Reality at Sales & Marketing Summit
Vivek Rastogi, senior director of global digital commerce at Colgate-Palmolive, is joining the expert roster of speakers from leading manufacturers at this year’s Consumer Goods Sales & Marketing Summit. - 6/26/2024
Sargento Promotes Michael Pellegrino to COO
Cheese producer Sargento has announced leadership shifts in response to two executive retirements. Get the details.
