Liz Dominguez
ARTICLES BY THIS AUTHOR
- 6/16/2024
Hanesbrands Advances Digital Transformation With New Automation and AI Capabilities
Apparel manufacturer Hanesbrands is further optimizing its operations as part of its digital transformation by improving its product lifecycle processes and accelerating its time to market to increase long-term profitability. - 6/13/2024
How Amazon Says AI-Powered ‘Private Investigator’ Can Help Sellers Minimize Returns
The technology puts items slated for shipment through an imaging tunnel. Get more details. - 6/10/2024
Amy’s Kitchen Taps CPG Veterans Mel Cash and Leanne Molter to Help Lead Company Transformation
Amy’s Kitchen says it is embarking on a new chapter of innovation and transformation, and as a result, has hired Mel Cash to lead the company’s sales and marketing strategies as its chief growth officer, and has promoted Leanne Molter to CFO, which will include IT oversight. - 6/10/2024
Starbucks Unlocking Mobile App to Non-Rewards Members to Expand Personalized Promotions
The company is looking to increase its promotion efforts around mobile order and pay, creating more targeted pricing and product offers that not only elevate the consumer experience but lead to more tangible financial benefits for the business. - 6/10/2024
Hostess Takes to the Skies With Drone Delivery Marketing Campaign
The Hostess brand, manufactured by parent company J.M. Smucker, has launched a seasonal marketing campaign that is tapping autonomous drones to deliver “joy-filled” packages. - 6/9/2024
Integrating True Consumer-Centric Marketing With PepsiCo, Kellanova, and Kenvue
Panelists from PepsiCo, Kellanova, and Kenvue will take attendees through what marketers can do to develop dynamic and sustainable operating models that withstand digital transformation’s rigor. - 6/9/2024
Clorox Is Accelerating Innovation With Generative AI Investment
As part of the company’s digital transformation and personalization strategies to bolster operations and customer relationships, the company is looking toward generative AI. - 6/6/2024
J.M. Smucker's Analytical R&D Approach Supporting Company Expansion
The tech- and data-powered strategies that drive behind-the-scenes processes are at the heart of innovation efforts, and J.M. Smucker has provided CGT with details. - 6/6/2024
How P&G Supply Chain 3.0 Pilots Are Slashing Costs and Increasing Productivity
As part of Procter & Gamble’s supply chain 3.0 initiatives, the company has launched a series of transportation pilots that leverage automation and sustainable practices to increase productivity and lower costs. - 6/5/2024
How Unilever Is Accelerating Digital Commerce Growth With Sports Streaming
Two Unilever executives — Ryu Yokoi, chief digital officer of personal care NA and U.S. media, and Aaron Sobol, head of media investment for the U.S. business — recently shared details with CGT about their success with streaming and live media partnerships.
