Liz Dominguez
ARTICLES BY THIS AUTHOR
- 6/24/2024
Conagra Is Elevating Its Operations With AI and Intelligent Automation
Conagra is tacking on more AI-powered capabilities across its business to enhance its IT, supply chain, research and development, demand science, brand, and design operations. - 6/24/2024
Vera Bradley Locks in AI-Powered Responsible Sourcing Technology
Bag and luggage brand Vera Bradley is implementing artificial intelligence-powered technology within its supply chain to increase transparency around sourcing. - 6/24/2024
Nestlé’s Nutrition e-Comm Push Is Next Phase of GLP-1 Consumer Capture
Nestlé has made it clear it’s looking to cater to consumers undergoing GLP-1 treatment, first with a specialty food line targeting these shoppers, and now with a dedicated web platform — www.glp-1nutrition.com — that will function as a resource center for individuals on a weight management journey. - 6/23/2024
Brands Like True Classic and Caden Lane Join Target’s Expanded Digital Marketplace
Consumer goods brands such as True Classic and Caden Lane have joined Target’s invite-only, third-party marketplace, Target Plus, as the retailer expands its assortment and capabilities. - 6/20/2024
Clorox an Early Partner in Instacart’s YouTube Retail Media Capability
The Clorox Company is testing the waters of a new retail media capability that taps into first-party data to reach high-intent consumers on YouTube and offers closed-loop measurement. - 6/20/2024
Reckitt Gen AI Pilots Optimizing Operations, Product Development, and Marketing
Reckitt has invested in four-month generative AI pilot programs and it’s already reaping the rewards. - 6/19/2024
Unilever’s Ebru Dolunay and Murat Derindere To Break Down Data-Powered RGM
Two Unilever executives, Ebru Dolunay and Murat Derindere, are taking the stage this fall at the Consumer Goods Sales & Marketing Summit to discuss why revenue growth management has significant areas of investment, particularly related to data, and what CGs should be prioritizing and what success can look like. - 6/19/2024
Nature’s Path To Grow North America Presence With New CMO Raj Joshi
Organic breakfast and snack food brand Nature’s Path is looking to expand its North America presence, tapping a new chief marketing officer to help lead efforts. - 6/17/2024
Saucony Names Joy Allen-Altimare Global Chief Marketing Officer
Running shoe and apparel brand Saucony is looking to grow its DTC and branding initiatives. As a result, the company has named Joy Allen-Altimare its global chief marketing officer. - 6/17/2024
Online Grocery Shopping a Hardy Trend, Per New Research
Online grocery sales are up 23% compared to last year since January. Learn what's driving the trend and if it's here to stay.
