ARTICLES BY THIS AUTHOR
- 5/28/2024
Instant Pot Taps Zsuzsa Leber as EVP of Marketing Amid Brand Overhaul
The appointment is part of the company’s recent larger leadership expansion and rebranding efforts. Learn more. - 5/28/2024
AWS and SAP Expand Partnership With Generative AI ERP Integration
The expansion will allow companies using SAP software like Zappos to tap into generative AI toolsets within the cloud-based enterprise resource planning platform. Learn more. - 5/27/2024
PepsiCo’s Kate Garner Focusing on Digital-First Operating Models at the Sales & Marketing Summit
Kate Garner is joining us for CGT’s Consumer Goods Sales & Marketing Summit, being held September 23-25 in Princeton, NJ. - 5/27/2024
Hain Celestial Names Chris Jenkins to New Global Head of Impact Role
Health and wellness consumer goods company The Hain Celestial Group has hired Chris Jenkins as its global head of impact, a new role in which Jenkins will oversee the company’s global growth strategy with a focus on sustainability and wellness initiatives. - 5/27/2024
Campbell Soup Company Shakes Up Supply Chain
Campbell Soup Company is transforming its supply chain, consolidating efforts and investing in select plants to increase efficiency and drive business growth. - 5/23/2024
L'Oreal's Generative AI Lab Driving Content and R&D Personalization
L'Oréal is making significant strides in the tech beauty space, recently highlighting several initiatives across R&D and consumer products. - 5/22/2024
Diageo Piloting Paper Packaging for Baileys
The trial run will allow the company to gain insights about how consumers understand the sustainability strategy and interact with the new material. Learn more. - 5/22/2024
LLMs Enable CPGs To Learn More From Data And Drive Business Confidently
Traditional analytics platforms have existed for decades, but large language models (LLMs) are taking things to the next level. - 5/20/2024
Nestlé Hops on GLP-1 Trend With Weight-Management Food Line
Nestlé jumped into the weight-management market with a new food product brand that’s being marketed as a companion piece for those taking one of the increasingly popular GLP-1 medications such as Ozempic and Wegovy. - 5/20/2024
Hanna Andersson Names Mike Frazzini Chief Technology Officer
Children’s clothing brand Hanna Andersson has a new chief technology officer. The company has named Mike Frazzini to the role.