ARTICLES BY THIS AUTHOR
- 5/6/2024
Ease and Convenience: Amazon’s Supply Chain Director Talks Building in Automation With Legacy Systems
There are two elements that consumers crave and that help CPG and retail businesses build a competitive advantage: speed and convenience. Ashish Bharara shares how to scale them even when challenged by legacy systems. - 5/5/2024
Misen Optimizes Supply Chain to Bolster Fulfillment and Order Visibility
Cookware company Misen is streamlining its order fulfillment and optimizing supply chain processes. - 5/2/2024
Scenes From Analytics Unite 2024
The 2024 Analytics Unite event gathered thought leaders and experts from the most iconic retail and consumer goods companies for three days of networking, education, and fun. See photos that emerged from the captivating event. - 5/2/2024
Registration Open! 2024 Consumer Goods Sales & Marketing Summit
Join us September 23-25 in Princeton, New Jersey, for a unique experience where consumer goods manufacturers can engage with interactive and provocative content. - 5/1/2024
How Jar Joy Went Viral With Consumer Insights-Driven Rebrand
Shaun Hunte, who founded Jar Joy with his wife Sarah in Palm Beach, saw a disconnect with the company’s packaging — it wasn’t accurately reflecting the quality of the product and ultimately having a negative impact on buyers. That's when he knew he had to pivot. - 4/29/2024
Petmate Hires Paul Tonnesen as CEO
Paul Tonnesen will lead the company while current CEO Alice Tillet transitions to a consulting role. - 4/29/2024
How Breville Looks to Drive Online Engagement With AI Search
Kitchen appliance manufacturer Breville has looked to artificial intelligence to bolster its e-commerce search engine, bringing an elevated experience to its 15 million global visitors. - 4/28/2024
Vera Bradley Taps Collaborative Tech to Expedite Merchandising Decision-Making
Vera Bradley associates will be able to reduce time to market by speeding up the time it takes to review design concepts and synchronizing merchandising and design efforts through a streamlined platform. - 4/28/2024
From Data to Decision: The New Era of Analytics for Suppliers
The central issue lies in the dispersed, disjointed nature of data, often locked away in archaic systems or isolated within departmental silos. - 4/25/2024
Estée Lauder Opens AI Innovation Lab to Expedite R&D and Social Listening
The Estée Lauder Companies is bolstering its R&D strategy and social and consumer listening through tech-powered efforts in a new AI Innovation Lab.