Liz Dominguez
ARTICLES BY THIS AUTHOR
- 4/25/2024
Mattel Expands Into New Digital Format With Popular Brands
The company has now entered into a new digital format via exclusive ad-supported streaming channels. Learn more. - 4/23/2024
Invafresh Names Andrew Cron Chief Data Officer
Grocery tech platform Invafresh has named Andrew Cron its chief data officer. Learn about the role. - 4/23/2024
Ramy Brook Sharp Taps Into First-Party Data With New Luxury Fashion Advertising Strategy
Ramy Brook Sharp, a fashion brand that caters to women’s apparel and jewelry, is tapping digital advertising that will allow the company to obtain the first-party consumer data and shopping traffic of luxury customers. - 4/22/2024
Coca-Cola Sparks AI Transformation With $1.1B Microsoft Cloud Expansion
Over the next five years, Coca-Cola will be focused on global productivity and innovation, adopting leading-edge tech with cloud and AI platforms as the foundation. Get the details. - 4/21/2024
Boston Beer Goes DTC for First Time With Non-Alcoholic Product Line
The manufacturer of brands like Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard, and Dogfish Head has launched its first direct-to-consumer effort with a new non-alcoholic product line. - 4/18/2024
Georgia-Pacific Expedites Manufacturing Decision-Making With Gen AI
Manufacturer of paper goods products Georgia-Pacific, parent company to brands like Quilted Northern, Brawny, Dixie, and Vanity Fair, is using generative AI capabilities to inform manufacturing decision-making. - 4/18/2024
Grupo Bimbo Names Ex-Danone Leader Rafael Pamias as CEO
Grupo Bimbo is restructuring its leadership, replacing Daniel Servitje with Rafael Pamias as CEO to lead the company’s growth and expansion. Learn More. - 4/17/2024
Conair Hires Willi Candra as Chief Digital and Tech Officer
The newly created role follows a restructuring of the company’s digital, IT, and business support teams. Learn more. - 4/16/2024
Danone Leans Into Consumer Insights for Yogurt Packaging Revamp
CGT connected with Rafael Acevedo, president and GM of the Yogurt Business Unit at Danone North America, who gave us a look at the R&D process behind the company’s new patent-pending recyclable yogurt cup shape. - 4/15/2024
Unilever, Mondelēz, Nestlé, Ben & Jerry’s Among Brands Piloting DTC Delivery
Several consumer goods brands have been piloting a new DTC delivery platform that provides fulfillment services from their owned and operated e-commerce stores in as quickly as 15 minutes.
