ARTICLES BY THIS AUTHOR
- 11/9/2023
From Data-Poor to Data-Rich: A Strategic Blueprint for CPGs in the Age of Retail Media Networks
With the rise of digital marketing, a transformative change has emerged, enabling direct-to-consumer (D2C) brands to harness rich datasets and establish powerful marketing connections. - 11/9/2023
Unilever to Share Cost- and Energy-Reducing Patents With Ice Cream Manufacturers
Unilever has made significant strides in innovating across the ice cream category in the last several years, and now the company is sharing some of its sustainability secrets to help others progress on eco-forward strategies. - 11/6/2023
How CIOs Can Cut Through the Gen AI Noise: Gartner
Regardless of where they are in their gen AI journey, CIOs have a major role in how they shape AI, and how AI shapes organizations, per Gartner. - 11/2/2023
Starbucks’ Reinvention Gets ‘Caffeine’ Boost, Looks to Reset IT Architecture
The refreshed strategy, named “Triple Shot Reinvention With Two Pumps,” lays out a more clear, comprehensive roadmap, focusing on scaling digital capabilities, elevating experiences via store initiatives and product innovation, growing the brand globally, and incentivizing workforce loyalty. - 10/30/2023
Mars Expands Digital Leadership With Anand Shenoy
Over the last few years, Mars has been investing in a digitally savvy leadership team in order to support growing digital innovations and initiatives. The company has continued on this trend, recently naming Anand Shenoy global VP, chief data officer of Mars Snacking. - 10/26/2023
Ocean Spray Names Neil Hampshire Chief Information and Digital Officer
Ocean Spray Cranberries, Inc., has tapped previous Subway executive Neil Hampshire to lead the company’s digital and IT efforts as its chief information and digital officer. Learn about the role. - 10/26/2023
Where Amazon Sees The Future of Gen AI IT Investments
Leadership shared its take on gen AI growth during a recent call with investors. Get the details. - 10/23/2023
Spanx Enters Physical Retail With Experiential Pop-Ups
Shapewear and activewear company Spanx is moving into the physical territory for the first time, launching an experiential pop-up series that will take place in New York City, Washington, D.C., and Miami. - 10/23/2023
CGs Strengthen Supply Chain Leadership: Under Armour, McCormick & Lemon Perfect’s New CSOs
Three consumer goods companies — Under Armour, McCormick, and Lemon Perfect — are looking to strengthen their supply chain efforts, starting with changes at the top. The companies have all announced new chief supply chain officers. - 10/19/2023
P&G's AI Factory Scaling Data Science Innovations
Vittorio Cretella, CIO at P&G, said the company is focused on becoming an “AI-first” business. Get the details.