Liz Dominguez
ARTICLES BY THIS AUTHOR
- 11/3/2022
Maison Hennessy’s Exclusive NFT Membership Is a Unique Twist on Web3
Café 11 is a Web3 initiative that taps into the NFT community. Learn how the brand is leveraging this new membership program. - 11/1/2022
Tapping Into Tech: An Inside Look With Google Cloud’s Carrie Tharp
Google Cloud's Carrie Tharp recently shared her thoughts on some of today’s standout topics, including digitizing the store experience and the various emerging technologies brands can tap into to better engage with consumers. - 10/30/2022
CGSM at a Glance: Digging Into Everywhere Commerce
The highly engaging Consumer Goods Sales & Marketing Summit event, held in-person from October 26-28, brought consumer goods executives back together again to tackle the theme of Everywhere Commerce. Below are a few exclusive shots from the event. - 10/24/2022
Diving Into Shopping Data: Mars Rewards Loyalty With New Program
The relationship will provide Mars with insights and measurement capabilities. Learn more. - 10/20/2022
Expansion is Brewing: Nestlé to Acquire Seattle’s Best Coffee From Starbucks
The deal will bring the line of whole bean, roast, and ground packaged coffee, as well as K-Cup pods under the Nestlé umbrella, expanding its North America coffee portfolio. - 10/17/2022
CGSM Brands Dominate Innovation Headlines: Mondelēz, Kraft Heinz, Nestlé, Kellogg, and More
Who better to relay the secrets to success than representative executives from the world’s leading consumer goods brands? These are just a few of the influential brands we’ll be showcasing at this year’s CGSM. - 10/17/2022
Mischief in the Metaverse: Cheetos Ventures Into VR, But Are Visitors Engaging?
The PepsiCo and Frito-Lay North America brand is giving customers the chance to immerse themselves in a digital neighborhood where they have the chance to bring a flavor back to the real world. - 10/6/2022
Nestlé’s Pablo Nill to Uncover Strategies for Elevated Customer Experiences
Discover how the end-to-end capability drives significant efficiencies for Nestlé and its channel partners while also delivering vastly improved customer experience and loyalty. - 10/6/2022
Brown-Forman Acquiring Diplomático Rum
Brown-Forman Corporation will purchase Diplomático Rum and related assets from Destillers United Group S.L. for an undisclosed amount. - 10/3/2022
Adore Me Ramps Up Creative Projects By Leaning on AI Writing
One of the challenges Adore Me has solved in its 10-year history relates to copy. The brand has seen significant results by leveraging artificial intelligence. Learn more.
