ARTICLES BY THIS AUTHOR
- 9/16/2024
Coca-Cola B2B Platform myCoke Gets Tech and Design Overhaul
Coca-Cola’s customer platform, myCoke, through which retailers and foodservice providers can order products, make payments, raise service requests, and receive support from a single location, has undergone a major tech and design overhaul. - 9/15/2024
Why Clinging to PIM Will Cost You in the E-commerce Race
Product experience management platforms can help CPGs navigate the digital shelf and respond to the demands of modern commerce. - 9/15/2024
How To Optimize Supply Chain Efficiencies With AI
In this webinar transcript, Evan Sax, NETVIBES senior sales expert, Dassault Systèmes, provides CGT with a product demonstration on how CPGs can address the biggest pain points that are driving up costs and causing delays. - 9/12/2024
Grove Collaborative Gets Tech Stack Overhaul to Streamline Operations
Grove Collaborative is overhauling its tech stack, investing in several areas, including e-commerce, mobile, and subscriptions. Learn more. - 9/12/2024
Campbell’s Manju Madhavan Discussing AI in Action at Consumer Goods Sales & Marketing Summit
Manju Madhavan, IT director, and business partner for digital commerce and emerging technologies at the Campbell Soup Company, will be speaking at the Consumer Goods Sales & Marketing Summit this month. - 9/12/2024
Mattel Names Ken Wee EVP and Chief Strategy Officer
Toy manufacturer and entertainment company Mattel is looking to elevate its strategic planning, naming Ken Wee as its executive vice president and chief strategy officer. - 9/11/2024
Unilever Pilots Analytics-Powered Skincare Personalization With Pond’s
Unilever launched the pilot program through the Pond’s Skin Institute in partnership with health care and beauty care chain Watsons in the Phillippines. Get more details. - 9/11/2024
General Mills To Drop North America Yogurt Business
General Mills is selling off its North America yogurt business. Lactalis has acquired the U.S. business and Sodiaal the Canadian segment. Get more details. - 9/9/2024
Campbell’s Dropping ‘Soup’ as Part of Transformation
Campbell’s still plans to deliver on the soup category, but it’s looking to drop the identifier from its name as part of larger transformation efforts. Learn more. - 9/9/2024
A Sidekick for Creatives: Reckitt’s Imteaz Ahamed To Talk GenAI Support at CG Sales & Marketing Summit
During his presentation, “GenAI: The New Sidekick to Every Creative Genius,” learn how CPG companies can use generative AI to bolster the efforts of their creative teams.