ARTICLES BY THIS AUTHOR
- 7/12/2022
How NotCo Is Keeping Products On Shelves Without Drowning In Data
Learn how the plant-based food company is investing in its ability to evaluate item on-shelf availability and prevent out-of-stock issues across its network - 7/1/2022
Mondelez’s Maria Macuare On Egos and Magicians In Data Analytics Leadership
The VP IBS global data and analytics at Mondelez International challenged the audience of Analytics Unite last week to examine the role that the ego plays in leadership — in order to unify the role of analytics teams to drive greater value for the industry. - 6/28/2022
Nike Deploying New ERP In July
Nike expects to realize value from its new enterprise resource planning (ERP) system this year — the biggest investment the apparel and footwear company has made in its digital transformation. - 6/28/2022
Mars Wrigley's Voice AI Investments Get Louder
Mars Wrigley is increasingly investing in AI-enabled voice commerce experiences after a series of pilots during Halloween 2021 successfully grew brand engagement. - 6/24/2022
Keurig Dr Pepper Expands RTD Portfolio With Atypique Addition
Keurig Dr Pepper intends to acquire the rights to Atypique, a non-alcoholic, ready-to-drink cocktail brand, from Station Agro-Biotech. - 6/22/2022
GSK Consumer Preps For Independent Future With E-commerce Upgrade
As GSK Consumer Healthcare prepares to de-merge from GSK, the company is investing in its ability to respond to e-commerce market changes to better compete in the expanding digital landscape. - 6/21/2022
Nu Skin Finds Natural Fit In Soaring Social Commerce Demand
As social commerce becomes more than just a discovery channel for the CPG industry, Nu Skin is investing in its digital commerce capabilities for more profitable consumer engagement. - 6/17/2022
Why BrewDog Is Leaning Into Field-Friendly CRM
As today’s consumer behaviors wind and shift, being successful hinges upon having technology that supports both their fluctuating needs and those of the sales team. - 6/17/2022
B&G Foods Reorganizes
B&G Foods is reorganizing to better compete in today’s volatile CPG and retail landscape. - 6/13/2022
QR Codes Show Promise In Reducing Food Waste
Consumers are interested in using QR codes at retail, a new Cornell study finds, especially when it comes to reducing food waste.