Lisa Johnston
ARTICLES BY THIS AUTHOR
- 8/1/2022
Schwan’s Ushers In Yelloh Rebrand With Big Consumer Insights Investments
Schwan’s Home Delivery — now Yelloh — is making a big investment in its personalization and fulfillment capabilities to seize on growing direct-to-consumer opportunities. - 7/31/2022
Coca-Cola Beefs Up Pricing & Promotion Intelligence, RGM Capabilities
As the company's new marketing model focuses on adding and retaining consumers through an ecosystem of experiences, it’s also strengthening its RGM capabilities and tapping into pricing intelligence to better navigate the shifting commerce landscape. - 7/27/2022
Zack Hicks Named Kimberly-Clark's First Chief Digital & Technology Officer
Zack Hicks has been named chief digital and technology officer at Kimberly-Clark, a new role for the company. - 7/25/2022
Early and Often: How Loverboy Is Customizing CX
Calling yourself a premium brand leaves zero wiggle room for sub-par customer experiences — and such is life for Loverboy, the growing better-for-you alcohol brand that prides itself on both its inputs and its ability to foster deep consumer connections. - 7/17/2022
Not Just Data: Why General Mills Launched Its First Consumer Loyalty Program
In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program. - 7/11/2022
How NotCo Is Keeping Products On Shelves Without Drowning In Data
Learn how the plant-based food company is investing in its ability to evaluate item on-shelf availability and prevent out-of-stock issues across its network - 7/11/2022
How Unilever Is Prepping Its Teams For the Metaverse
Ask a consumer goods executive their thoughts on the metaverse, and you’re apt to see either a grin or a grimace — and rarely anything in between. - 6/30/2022
Mondelez’s Maria Macuare On Egos and Magicians In Data Analytics Leadership
The VP IBS global data and analytics at Mondelez International challenged the audience of Analytics Unite last week to examine the role that the ego plays in leadership — in order to unify the role of analytics teams to drive greater value for the industry. - 6/27/2022
Mars Wrigley's Voice AI Investments Get Louder
Mars Wrigley is increasingly investing in AI-enabled voice commerce experiences after a series of pilots during Halloween 2021 successfully grew brand engagement.
