ARTICLES BY THIS AUTHOR
- 6/27/2022
Nike Deploying New ERP In July
Nike expects to realize value from its new enterprise resource planning (ERP) system this year — the biggest investment the apparel and footwear company has made in its digital transformation. - 6/23/2022
Keurig Dr Pepper Expands RTD Portfolio With Atypique Addition
Keurig Dr Pepper intends to acquire the rights to Atypique, a non-alcoholic, ready-to-drink cocktail brand, from Station Agro-Biotech. - 6/21/2022
GSK Consumer Preps For Independent Future With E-commerce Upgrade
As GSK Consumer Healthcare prepares to de-merge from GSK, the company is investing in its ability to respond to e-commerce market changes to better compete in the expanding digital landscape. - 6/20/2022
Nu Skin Finds Natural Fit In Soaring Social Commerce Demand
As social commerce becomes more than just a discovery channel for the CPG industry, Nu Skin is investing in its digital commerce capabilities for more profitable consumer engagement. - 6/16/2022
Why BrewDog Is Leaning Into Field-Friendly CRM
As today’s consumer behaviors wind and shift, being successful hinges upon having technology that supports both their fluctuating needs and those of the sales team. - 6/16/2022
B&G Foods Reorganizes
B&G Foods is reorganizing to better compete in today’s volatile CPG and retail landscape. - 6/12/2022
Jack and Coke In a Can: Coca-Cola Teams With Brown-Forman
The Coca-Cola Company is moving more deeply into the ready-to-drink (RTD) alcohol beverage market through a new partnership with Brown-Forman. - 6/12/2022
QR Codes Show Promise In Reducing Food Waste
Consumers are interested in using QR codes at retail, a new Cornell study finds, especially when it comes to reducing food waste. - 6/6/2022
3 Ways Kraft Heinz Sees Its Historic Tech Investment Paying Off
The Kraft Heinz Company shared insight into the benefits it’s already recording as a result of its recent partnership with Microsoft, including how it's collaborating with retailers for store and inventory data. - 6/5/2022
As Consumers Shift Spend, CPGs Focus On Promotion Effectiveness
Most consumers intend to reduce their product spending during the next three to six months, and brands are being challenged to ensure their promotions are hitting the mark.