Lisa Johnston

Editor-in-Chief

Author Profile

Lisa Johnston is the Editor-in-Chief of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

6/1/2022
How PacSun Stays On Script for Strong CX
PacSun’s investments in its customer service capabilities are paying off as the apparel brand and retailer leverages the benefits of natural language processing (NLP).

Lisa Johnston
6/1/2022
Coca-Cola Moving Retailers Into the Digital Age While Meeting Consumers In the Metaverse
The Coca-Cola Company is pushing forward on getting its less digitally advanced retail partners up to speed, as the company continues its own efforts to digitize and streamline the enterprise to more effectively engage with consumers.

Lisa Johnston
5/30/2022
Cloudy With a Chance of Pests: SC Johnson Makes Mosquito Forecasts As Accessible As the Weather
SC Johnson is using predictive analytics to better understand the emergence of mosquito populations in the United States, and it’s making this information easily accessible to consumers.

Lisa Johnston
5/26/2022
General Mills Offloads Meal Brands to Eagle Foods
General Mills is selling its Helper main meals and Suddenly Salad side dishes businesses to Eagle Foods as it continues to narrow its focus in the U.S.

Lisa Johnston
5/23/2022
Why Coca-Cola is Discontinuing Honest Tea
The Coca-Cola Company will phase out the Honest tea brand by the end of this year.

Lisa Johnston
5/22/2022
Edgewell Gets Unfiltered
As part of its efforts to lean more heavily into social media, Edgewell Personal Care wants to connect with beauty consumers while reinforcing realistic beauty standards.

Lisa Johnston
5/9/2022
Kraft Heinz Piloting Paper-Based Ketchup Bottle
Kraft Heinz’s transformation journey is even extending to its iconic ketchup bottle.

Lisa Johnston
5/5/2022
Owning the Cycle of a Promising Future: Up Close With Visionet’s Werner Graf
The CGT/RIS Executive Council member recently shared his thoughts on some of today’s most pressing issues in the CG and retail communities, including what may be the most exciting commerce opportunity on the horizon.

Lisa Johnston
5/5/2022
Social Commerce Pioneers: How Estee Lauder’s Riding Beauty’s ‘Renaissance’
Innovation is back in beauty after a tumultuous few years.

Lisa Johnston
4/28/2022
Madison Reed Takes Next Step to Expand Footprint and Portfolio
Hair color brand and retailer Madison Reed has raised $33 million in funding to support its retail and product innovation growth strategy.

Lisa Johnston