Lisa Johnston

Editorial Director

Author Profile

Lisa Johnston is the Editorial Director of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

6/27/2022
Mars Wrigley's Voice AI Investments Get Louder
Mars Wrigley is increasingly investing in AI-enabled voice commerce experiences after a series of pilots during Halloween 2021 successfully grew brand engagement.

Lisa Johnston
6/27/2022
Nike Deploying New ERP In July
Nike expects to realize value from its new enterprise resource planning (ERP) system this year — the biggest investment the apparel and footwear company has made in its digital transformation.

Lisa Johnston
6/23/2022
Keurig Dr Pepper Expands RTD Portfolio With Atypique Addition
Keurig Dr Pepper intends to acquire the rights to Atypique, a non-alcoholic, ready-to-drink cocktail brand, from Station Agro-Biotech.

Lisa Johnston
6/21/2022
GSK Consumer Preps For Independent Future With E-commerce Upgrade
As GSK Consumer Healthcare prepares to de-merge from GSK, the company is investing in its ability to respond to e-commerce market changes to better compete in the expanding digital landscape.

Lisa Johnston
6/20/2022
Nu Skin Finds Natural Fit In Soaring Social Commerce Demand
As social commerce becomes more than just a discovery channel for the CPG industry, Nu Skin is investing in its digital commerce capabilities for more profitable consumer engagement.

Lisa Johnston
6/16/2022
B&G Foods Reorganizes
B&G Foods is reorganizing to better compete in today’s volatile CPG and retail landscape.

Lisa Johnston
6/16/2022
Why BrewDog Is Leaning Into Field-Friendly CRM
As today’s consumer behaviors wind and shift, being successful hinges upon having technology that supports both their fluctuating needs and those of the sales team.

Lisa Johnston
6/12/2022
Jack and Coke In a Can: Coca-Cola Teams With Brown-Forman
The Coca-Cola Company is moving more deeply into the ready-to-drink (RTD) alcohol beverage market through a new partnership with Brown-Forman.

Lisa Johnston
6/12/2022
QR Codes Show Promise In Reducing Food Waste
Consumers are interested in using QR codes at retail, a new Cornell study finds, especially when it comes to reducing food waste.

Lisa Johnston
6/6/2022
3 Ways Kraft Heinz Sees Its Historic Tech Investment Paying Off
The Kraft Heinz Company shared insight into the benefits it’s already recording as a result of its recent partnership with Microsoft, including how it's collaborating with retailers for store and inventory data.

Lisa Johnston