Lisa Johnston
ARTICLES BY THIS AUTHOR
- 4/21/2022
Data Analytics Innovation: Up Close with Alteryx’s Gib Bassett
Bassett has identified patterns among those achieving value from their analytics investments, and he enjoys telling the stories to others wanting to similarly improve. We caught up with the CGT/RIS Executive Council member to learn more about these stories, as well as the data, analytics, and tech innovations on his radar. - 4/20/2022
Kraft Heinz’s Latest Tech Investments Tackle Control Tower and Digital Twins
The Kraft Heinz Company is investing heavily in its supply chain resiliency as part of the next step in its multi-year turnaround strategy. - 4/20/2022
AB InBev Restructures; Names Ricardo Tadeu 1st Chief Growth Officer
Anheuser-Busch InBev announced a newly aligned commercial leadership structure that includes the appointment of its first chief growth officer. - 4/20/2022
Your Call is (Actually) Important to Us: How Traeger’s CX Team Became its Most Data-Driven
Whether its languishing for hours before speaking with an agent or navigating a confusing labyrinth of options, one need not be in the industry to understand the detriment of a poor customer service experience. - 4/19/2022
Busy BEES: Inside AB InBev’s Data-Sharing Transformation
As Anheuser-Busch InBev plots its future, expect its sprawling BEES e-commerce business to play an increasingly central role — ultimately becoming the primary method in which the company sells. - 4/17/2022
Unilever’s Newest Way to Boost On-Shelf Availability
Unilever shared insight into how it’s leveraging machine learning and advanced analytics as part of its SKU rationalization process. - 4/7/2022
Discovery Channel: How Paul&Shark’s AI-Fueled Search Boosts SEO & Conversions
Learn how the brand saw huge SEO boosts while improving its visual merchandising and alleviating maintenance requirements for its e-commerce team. - 4/7/2022
Levi’s Chief AI Officer Talks Raising the Bar (in Everything) with Machine Learning
CGT talked with Katia Walsh about some of the most significant ways Levi's is leveraging AI and machine learning, including in consumer engagement, product development, and pricing. - 4/4/2022
Coca-Cola Goes DTC (Including Fortnite) for Pixel-Flavored Zero Sugar Byte
Coca-Cola is marrying nostalgia with gaming for its next product innovation — with a little augmented reality thrown in for good measure. - 4/4/2022
Ozan Dokmecioglu Taking CEO Role at Keurig Dr Pepper
Keurig Dr Pepper named Ozan Dokmecioglu as its new CEO, succeeding Bob Gamgort.
