ARTICLES BY THIS AUTHOR
- 3/31/2022
Diageo Digs Into Growing Premiumization Trend With 21Seeds Acquisition
Diageo has made a couple of brand deals — offloading its Windsor whisky business and picking up flavored tequila company 21Seeds — as part of its strategy to invest in the growing premiumization trend. - 3/30/2022
PepsiCo Adds Renewable Energy Access to Pep+
PepsiCo has extended its Pep+ initiative to help its business and supply chain partners increase access to renewable electricity. - 3/29/2022
How Unilever’s Blockchain Pilot Will Scale Palm Oil Traceability
Unilever has kicked off a new blockchain pilot to further increase traceability and transparency in its global palm oil supply chain, particularly in that crucial first mile. - 3/27/2022
Sam’s Club Scan & Go Luring More Digitally Savvy Millennial Members
Sam’s Club is doubling down on efforts to digitally engage with its members, and it sees Scan & Go technology as a key component of that strategy. - 3/24/2022
L’Oreal’s Yves Saint Laurent Marries AI with EEG for Fragrance Perfection
L'Oréal is leveraging neurotechnology and artificial intelligence in fragrance selling to help consumers identify their personalized perfect scent. - 3/23/2022
DTC Prose Taps Climate Tech For Location-Specific Personalization
Digital native beauty brand Prose is leaning into climate technology to provide more intensive personalization for consumers. - 3/21/2022
Nike Apps Rocket Fuel for Growth As it Doubles Down On Digital Experimentation
Nike’s digital future is a mobile-powered membership escapade, fueled by strategic partnerships and exclusive experiences. - 3/20/2022
Keurig Dr Pepper To Pilot Compostable Paper Bottle
The ultimate goal is for the bottle, label, cap, and closure to be compostable or able to be recycled with other paper products in the majority of U.S. communities, - 3/16/2022
Peter McGuinness Named Impossible Foods CEO
Impossible Foods founder Pat Brown is stepping down as CEO, with former Chobani president and COO Peter McGuiness taking his place.