ARTICLES BY THIS AUTHOR
- 2/28/2022
Mondelēz Leans Into Connected TV Personalization
Mondelez is investing in its advertising personalization capabilities across channels. - 2/25/2022
AB InBev’s BEES Mobile Ordering Marketplace Explodes
The B2B retail sales platform continues to be a boon to AB InBev, and more expansion is planned. - 2/22/2022
How Reckitt Is Building its E-comm Muscle
Reckitt is beefing up both its internal and external digital competencies as it prepares for the next shifts in consumer behavior. - 2/22/2022
Rodrigo Lance To Lead Kellogg’s Supply Chain
Lance, currently VP of Kellogg’s North America supply chain, has been with the company for 25 years. - 2/18/2022
Engaging in the Moment: Up Close with Treasure Data’s Danica Konetski
We caught up with the exec to get her thoughts on how companies can prepare for the future of direct-to-consumer, what’s effecting real change in personalization, and the e-commerce metrics worth prioritizing. - 2/18/2022
Kraft Heinz Invests In Consumer Insights With Kraft-O-Matic Data Platform
The next step in The Kraft Heinz Company’s turnaround strategy includes deeper investment in its consumer insights capabilities, including through artificial intelligence, machine learning, and a new data platform. - 2/15/2022
Coca-Cola’s Smart Lounge Uses AI to Analyze Consumer Interactions
Coca-Cola has developed a retail lounge that collects consumer data through interactive experiences. - 2/11/2022
Coca-Cola Pledges 25% Of All Beverages in Reusable Bottles By 2030
The commitment, part of the company’s larger World Without Waste initiative, encompasses its global portfolio of brands. - 2/11/2022
Satyaki Lodh Named CIO at Utz Brands
Satyaki Lodh has been named senior VP and CIO of Utz Brands, where he’ll lead the snack company’s IT organization. - 2/8/2022
Tyson Shifts to Programmatic Approach to Tackle Production Challenges
Tyson provided additional details on its $2 billion productivity program, which includes investments in automation to help address some historically difficult-to-staff roles.