ARTICLES BY THIS AUTHOR
- 7/9/2021
Levi’s Doubling Down On AI to Power Demand Forecasting & CX
Levi’s investments in artificial intelligence to improve both customer experience and demand forecasting are paying off, and the company will prioritize its fulfillment capabilities to further leverage stores and distribution centers in order to manage its digital growth. - 7/9/2021
Jorge Mesquita Named CEO of BlueTriton Brands To Lead Post-Nestle Future
Jorge Mesquita has been named CEO of BlueTriton Brands, the former U.S. and Canadian operations of Nestlé Waters. - 7/2/2021
Nestle’s Purina Taps AI & Computer Vision For Phygital Engagement
The “lift and learn” technology uses computer vision and artificial intelligence to identify which products are being handled through such techniques as object recognition, gesture recognition and vector analysis. - 7/2/2021
Mondelez Piloting Triscuit Traceability Mobile Experience
Mondelēz International is piloting a food traceability program for its Triscuit brand, enabling consumers to learn about the origins of the cracker’s wheat through a QR code on the box. - 7/1/2021
Cuisinart Leans Into Retail-Specific Digital Catalogs
In forging new and more collaborative relationships with retailers, Cuisinart has found success with specially tailored digital catalogs. - 6/29/2021
Mondelez’s RGM & DSD Fueling Virtuous Growth Cycle: Walter
For Mondelez, revenue growth management isn’t just a tool in the inflation-battling toolbox, it’s the rocket fuel for its entire operations. - 6/29/2021
Brendan Whitworth Named Anheuser-Busch CEO and President, North America
Brendan Whitworth has been named president of North American and CEO of Anheuser-Busch, effective July 1. He will succeed Michael Doukeris, who’s stepping up to global CEO of AB InBev. - 6/28/2021
As Freshly Scales Under Nestle’s Wing, Personalization Becomes Paramount
When Freshly, the Nestle-owned subscription service focused on delivery healthy prepared meals, wanted to boost its personalization efforts, the company knew it had to get a better grip on its data management. - 6/25/2021
Predicting the Future of Frictionless E-Commerce: Up Close with ChannelAdvisor’s Mike Shapaker
While it’s unclear how much of the pandemic-prompted digital disruption has staying power, it’s safe to say consumers have gotten a taste of the potential of tech-enabled convenience, and they like what they see. We chatted with ChannelAdvisor's Mike Shapaker about the brands giving third-party marketplaces a second look, the e-comm metrics that should live on their dashboards, and the technologies we should all have on our radars. - 6/25/2021
Nike’s Record Quarter Fueled By 300 Million Members and Their Consumer Insights
Growth in member demand outpaced total digital growth to hit a new record of $3 billion, supported by strong member engagement, average order value and buying frequency.