ARTICLES BY THIS AUTHOR
- 8/16/2021
Andy Mecs Tapped to Lead Sales, Marketing & Supply Chain at Chicken of the Sea
Andy Mecs has been named executive VP, commercial, of Chicken of the Sea International (COSI). - 8/15/2021
Beam Suntory Debuts DTC Membership Program for Jim Beam
Beam Suntory is readying a limited direct-to-consumer membership program for its Jim Beam brand. - 8/15/2021
Kellogg’s Digs Deeper Into Consumer Data with Cheez-It DTC Launch
Kellogg Company has created a direct-to-consumer site for its Cheez-It brand, providing another avenue for the company to reap the rewards of consumer data. - 8/12/2021
Adidas Selling Reebok for $2.47 Billion
Adidas is selling Reebok to Authentic Brands Group (ABG) for $2.47 billion. - 8/8/2021
Whirlpool Expanding Global DTC Presence
Whirlpool shared more insight into its global digital commerce expansion, including how it hopes to more effectively meet today’s shifting consumer behavior through direct-to-consumer sales. - 8/8/2021
Tyson Foods Increasing Tech Investments to Manage Labor, Supply Challenges
Tyson Foods will increase investments in technology and automation, including artificial intelligence, as it manages the labor and capacity issues challenging much of the consumer goods industry. - 8/5/2021
Colgate-Palmolive’s Surabhi Pokhriyal On Digital Commerce Team Sports
Surabhi Pokhriyal, worldwide director, head of global digital commerce at Colgate-Palmolive and a member of the CGT/RIS Executive Council, sat down to talk about today’s digital commerce trends with CGT and RIS News senior editor Lisa Johnston. - 8/2/2021
PepsiCo Selling Tropicana, Naked, Other Juice Brands
PepsiCo is selling its Tropicana and Naked brands to private equity firm PAI Partners as part of a $3.3 billion deal. - 8/1/2021
Coca-Cola & Campbell's Join Brands Experimenting With NFTs and the Metaverse
More consumer goods companies are experimenting with NFTs (non-fungible tokens) and the metaverse, with both Coca-Cola and Campbell Soup Company among those recently dipping toes into the virtual waters. - 7/28/2021
Jon Moeller Named P&G President/CEO
Procter & Gamble announced that Jon Moeller will succeed David Taylor as president and CEO.