Lisa Johnston
ARTICLES BY THIS AUTHOR
- 7/26/2021
Coca-Cola Expanding Wabi Digital Ecosystem
The Coca-Cola Company shared details on how its Wabi digital ecosystem is improving its relationships with both retailers and its bottling partners, as well as provide valuable consumer insights. - 7/21/2021
Jones Soda Brings Labels To Life With Augmented Reality
Jones Soda is bringing a new twist to its signature labels through the use of augmented reality. - 7/19/2021
P&G Piloting Paper Fabric Care Bottle
Procter & Gamble is piloting a paper bottle for its Lenor fabric care brand, joining the contingent of consumer goods brands eschewing plastic for a new packaging innovation. - 7/15/2021
Boston Beer and Beam Suntory Team to Seize Spirits Growth
The Boston Beer Company is partnering with Beam Suntory to expand in some of today’s fast-growing alcohol beverage segments. - 7/13/2021
PepsiCo CEO Ramon Laguarta’s 4 Consumer Behavior Trends Here to Stay
Much has been written about the extreme shifts in consumer behavior patterns, and PepsiCo is putting its money on a few select changes as the ones with some staying power. - 7/12/2021
Coty’s Latest Consumer Engagement Tech Tackles Product Testing
Coty has introduced a digital fragrance testing device that lets consumers sample its products in a touchless way while it monitors usage metrics to improve the experience. - 7/11/2021
John Tonnison Joins US Foods As EVP, Chief Information & Digital Officer
Reporting to chairman and CEO Pietro Satriano, Tonnison will oversee the food manufacturer and foodservice distributor’s technology vision and strategy, as well as all IT functions, including digital, cybersecurity, applications and infrastructure. - 7/8/2021
Levi’s Doubling Down On AI to Power Demand Forecasting & CX
Levi’s investments in artificial intelligence to improve both customer experience and demand forecasting are paying off, and the company will prioritize its fulfillment capabilities to further leverage stores and distribution centers in order to manage its digital growth. - 7/8/2021
Jorge Mesquita Named CEO of BlueTriton Brands To Lead Post-Nestle Future
Jorge Mesquita has been named CEO of BlueTriton Brands, the former U.S. and Canadian operations of Nestlé Waters. - 7/1/2021
Nestle’s Purina Taps AI & Computer Vision For Phygital Engagement
The “lift and learn” technology uses computer vision and artificial intelligence to identify which products are being handled through such techniques as object recognition, gesture recognition and vector analysis.
