ARTICLES BY THIS AUTHOR
- 6/24/2021
Lego Unveils Brick Made From Recycled Plastic Bottles
The Lego Group unveiled one of its iconic bricks made from recycled plastic, though it warned it would be some time before it's found in a set at retail. - 6/23/2021
Vivienne Westwood Boosts Personalization Capabilities
Global fashion brand Vivienne Westwood has teamed with customer data platform (CDP) provider Mapp to advance its digital communication strategy while delivering personalized and targeted customer communications. - 6/22/2021
PMI Moving HQ To CT
Philip Morris International (PMI) is picking up sticks and moving to the country. - 6/21/2021
First Look: MAC Cosmetics Concept Store
After a year-plus of being shut in, consumers are ready to travel again and intend to look good while doing so. To serve this emerging need while still catering to those seeking contactless retail experiences, MAC Cosmetics has opened a new specialty concept store. - 6/18/2021
Inside Idahoan Foods’ TikTok Challenge
In an effort to better connect with Gen Z consumers, Idahoan Foods dove into TikTok with a campaign that not only educated consumers about how to enjoy its products, but also developed a unique music beat and choreographed dance known, naturally, as “the mashed potato dance.” - 6/15/2021
PepsiCo’s Future of Work Is Flexible
As consumer goods companies reimagine their post-pandemic work environments, PepsiCo has gone on the record that its future has no default setting. - 6/15/2021
Kraft Heinz To Acquire Assan Foods In International Expansion
The Kraft Heinz Company will acquire food sauce company Assan Foods from Kibar Holding in a deal valued at $100 million that's expected to help the company expand its international presence. - 6/10/2021
Unilever Joins Diageo & GSK With First Paper-Based Laundry Bottle
Unilever is launching its first paper-based laundry bottle, developed as part of its participation in the Pulpex consortium. - 6/4/2021
5 Ways Mondelez Is Evolving Its Marketing Strategy
Mondelēz International CEO Dirk Van de Put shared insight into how the snack giant is evolving its marketing, providing a peek into its investment strategy. - 6/2/2021
Amazon Prime Day 2021 Promises 2 Million Deals
Amazon Prime Day will be held June 21-22 this year, and the company is once again throwing its weight behind its roster of small business sellers.