ARTICLES BY THIS AUTHOR
- 5/14/2021
Tyson Foods Selling Pet Treats Biz to General Mills For $1.2B
Tyson Foods is selling its pet treats business to General Mills for approximately $1.2 billion in cash. - 5/13/2021
Mars Partners For Supply Chain Optimization & Hyper-Relevant Experiences
Mars is expanding its relationship with Microsoft to accelerate its digital transformation in order to deliver hyper-relevant consumer experiences and augment its supply chain processes. - 5/13/2021
P&G’s Visibility Project Calls On Brands to Further LGBTQ Inclusion in Marketing
Procter & Gamble is partnering with GLAAD for a new initiative to advance LGBTQ inclusion in advertising and marketing, and calling on other brands to join them. - 5/11/2021
Shiseido Forms Joint Venture To Fuel Digital Transformation
Shiseido will tap into data and technology to create new beauty experiences, including leveraging consumers’ digital and in-store browsing and purchase histories — as well as employing AR — to recommend new products through diagnostic and personalized services. - 5/11/2021
Yeti Dives Into Augmented Reality
The cooler and outdoor accessory company has launched an immersive 3D and AR experience on its website, in which consumers can virtually view more than 50 virtual products in their own physical environments. - 5/7/2021
P&G’s SK-II Gets Phygital With Social Retail Pop-Up
SK-II is leaning into social commerce and gamification as part of a pop-up retail store in China. - 5/6/2021
Unilever’s Ale Eboli Named EVP, Chief Supply Chain Officer at Conagra
Conagra, which last month tapped Coca-Cola’s ranks for its new chief strategy officer, has now turned to a Unilever exec for its new executive VP and chief supply chain officer. - 5/6/2021
Michel Doukeris Named AB InBev CEO
Michel Doukeris will take the helm as CEO of Anheuser-Busch InBev July 1, succeeding Carlos Brito. - 5/4/2021
That Magic Moment: Cetaphil Rethinks Consumer Targeting
The Galderma-owned skincare brand saw an opportunity to tap into the self-care at-home trend when COVID-19 rearranged personal care routines. Learn about the changes it made to reach consumers during those just-right moments. - 5/3/2021
Coca-Coca’s Latest Freestyle Can Launch Custom Mixes Over the Air
Coca-Cola has added to its Freestyle beverage machines with a countertop model that builds in a new content management system.