Lisa Johnston

Editor-in-Chief

Author Profile

Lisa Johnston is the Editor-in-Chief of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

6/20/2021
First Look: MAC Cosmetics Concept Store
After a year-plus of being shut in, consumers are ready to travel again and intend to look good while doing so. To serve this emerging need while still catering to those seeking contactless retail experiences, MAC Cosmetics has opened a new specialty concept store.

Lisa Johnston
6/17/2021
Inside Idahoan Foods’ TikTok Challenge
In an effort to better connect with Gen Z consumers, Idahoan Foods dove into TikTok with a campaign that not only educated consumers about how to enjoy its products, but also developed a unique music beat and choreographed dance known, naturally, as “the mashed potato dance.”

Lisa Johnston
6/14/2021
PepsiCo’s Future of Work Is Flexible
As consumer goods companies reimagine their post-pandemic work environments, PepsiCo has gone on the record that its future has no default setting.

Lisa Johnston
6/14/2021
Kraft Heinz To Acquire Assan Foods In International Expansion
The Kraft Heinz Company will acquire food sauce company Assan Foods from Kibar Holding in a deal valued at $100 million that's expected to help the company expand its international presence.

Lisa Johnston
6/9/2021
Unilever Joins Diageo & GSK With First Paper-Based Laundry Bottle
Unilever is launching its first paper-based laundry bottle, developed as part of its participation in the Pulpex consortium.

Lisa Johnston
6/3/2021
5 Ways Mondelez Is Evolving Its Marketing Strategy
Mondelēz International CEO Dirk Van de Put shared insight into how the snack giant is evolving its marketing, providing a peek into its investment strategy.

Lisa Johnston
6/1/2021
Amazon Prime Day 2021 Promises 2 Million Deals
Amazon Prime Day will be held June 21-22 this year, and the company is once again throwing its weight behind its roster of small business sellers.

Lisa Johnston
6/1/2021
Kellogg’s Bowl Bot Digitizing the Breakfast Experience
Kellogg’s is automating the most important meal of the day.

Lisa Johnston
5/31/2021
How PepsiCo’s Vikram Somaya Leverages Data to Predict the Future
Vikram Somaya had been in his role as chief data and analytics officer at PepsiCo for just over six months when the pandemic struck. But while he may have been new to the industry, his diverse background has proven to be a unique and valuable resource for the company.

Lisa Johnston
5/27/2021
Colgate’s One Giant Leap For R&D Will Board the International Space Station
Colgate-Palmolive is launching the first of several experiments it's planned with the ISS National Lab, blasting into space to potentially benefit more than half of the world's population in the next decade.

Lisa Johnston