Lisa Johnston
ARTICLES BY THIS AUTHOR
- 7/1/2021
Mondelez Piloting Triscuit Traceability Mobile Experience
Mondelēz International is piloting a food traceability program for its Triscuit brand, enabling consumers to learn about the origins of the cracker’s wheat through a QR code on the box. - 6/30/2021
Cuisinart Leans Into Retail-Specific Digital Catalogs
In forging new and more collaborative relationships with retailers, Cuisinart has found success with specially tailored digital catalogs. - 6/28/2021
Mondelez’s RGM & DSD Fueling Virtuous Growth Cycle: Walter
For Mondelez, revenue growth management isn’t just a tool in the inflation-battling toolbox, it’s the rocket fuel for its entire operations. - 6/28/2021
Brendan Whitworth Named Anheuser-Busch CEO and President, North America
Brendan Whitworth has been named president of North American and CEO of Anheuser-Busch, effective July 1. He will succeed Michael Doukeris, who’s stepping up to global CEO of AB InBev. - 6/27/2021
As Freshly Scales Under Nestle’s Wing, Personalization Becomes Paramount
When Freshly, the Nestle-owned subscription service focused on delivery healthy prepared meals, wanted to boost its personalization efforts, the company knew it had to get a better grip on its data management. - 6/24/2021
Predicting the Future of Frictionless E-Commerce: Up Close with ChannelAdvisor’s Mike Shapaker
While it’s unclear how much of the pandemic-prompted digital disruption has staying power, it’s safe to say consumers have gotten a taste of the potential of tech-enabled convenience, and they like what they see. We chatted with ChannelAdvisor's Mike Shapaker about the brands giving third-party marketplaces a second look, the e-comm metrics that should live on their dashboards, and the technologies we should all have on our radars. - 6/24/2021
Nike’s Record Quarter Fueled By 300 Million Members and Their Consumer Insights
Growth in member demand outpaced total digital growth to hit a new record of $3 billion, supported by strong member engagement, average order value and buying frequency. - 6/23/2021
Lego Unveils Brick Made From Recycled Plastic Bottles
The Lego Group unveiled one of its iconic bricks made from recycled plastic, though it warned it would be some time before it's found in a set at retail. - 6/22/2021
Vivienne Westwood Boosts Personalization Capabilities
Global fashion brand Vivienne Westwood has teamed with customer data platform (CDP) provider Mapp to advance its digital communication strategy while delivering personalized and targeted customer communications. - 6/21/2021
PMI Moving HQ To CT
Philip Morris International (PMI) is picking up sticks and moving to the country.
