ARTICLES BY THIS AUTHOR
- 5/10/2021
Shiseido Forms Joint Venture To Fuel Digital Transformation
Shiseido will tap into data and technology to create new beauty experiences, including leveraging consumers’ digital and in-store browsing and purchase histories — as well as employing AR — to recommend new products through diagnostic and personalized services. - 5/6/2021
P&G’s SK-II Gets Phygital With Social Retail Pop-Up
SK-II is leaning into social commerce and gamification as part of a pop-up retail store in China. - 5/5/2021
Unilever’s Ale Eboli Named EVP, Chief Supply Chain Officer at Conagra
Conagra, which last month tapped Coca-Cola’s ranks for its new chief strategy officer, has now turned to a Unilever exec for its new executive VP and chief supply chain officer. - 5/5/2021
Michel Doukeris Named AB InBev CEO
Michel Doukeris will take the helm as CEO of Anheuser-Busch InBev July 1, succeeding Carlos Brito. - 5/3/2021
That Magic Moment: Cetaphil Rethinks Consumer Targeting
The Galderma-owned skincare brand saw an opportunity to tap into the self-care at-home trend when COVID-19 rearranged personal care routines. Learn about the changes it made to reach consumers during those just-right moments. - 5/2/2021
Coca-Coca’s Latest Freestyle Can Launch Custom Mixes Over the Air
Coca-Cola has added to its Freestyle beverage machines with a countertop model that builds in a new content management system. - 4/29/2021
As E-Commerce Booms, Mondelez Remains Committed To Snacking
Mondelez International is staying in its lane for the moment, albeit one that’s speeding along and growing. - 4/26/2021
Q&A: Mars Forms Climate Coalition with PepsiCo & McCormick
The Supplier Leadership on Climate Transition seeks to provide suppliers with resources to develop impact-reducing climate plans. We checked in with Luc Beerens, Mars Inc. global sustainable sourcing director, to learn more. - 4/25/2021
Levi’s AI Product Recommendation Engine Driving DTC Conversions
Levi’s will continue to scale its AI-enabled product recommendation technology across the globe as the company reaps the benefits of providing more personalized direct-to-consumer experiences. - 4/25/2021
Unilever Supplements Wellness Portfolio With Onnit Acquisition
Unilever continued down its health-minded future path with the acquisition of Onnit, a holistic wellness and lifestyle company best known for its nutritional supplements.