ARTICLES BY THIS AUTHOR
- 4/6/2021
Green Gold: AB InBev’s Barley Leftovers Unlocking Innovation
AB InBev is finding creative uses for barley remnants in order to further its sustainability commitments. - 3/31/2021
Meet Mars Wrigley’s First AI-Developed Dessert
Mars Wrigley UK has teamed with Google in the name of better baking. - 3/30/2021
Inside CAULIPOWER's Forecasting Superpower
Learn how the frozen food brand was able to improve its forecast accuracy and demand planning consistency. - 3/26/2021
Email or Text? How TULA Stopped Wondering Which One is Best
Texting has become the de rigueur platform for consumer goods brands seeking to connect with consumers, but many are still experimenting with the best way to maximize it. For skincare and wellness brand TULA, this has meant testing the right email/texting engagement recipe. - 3/26/2021
Mineral Fusion Goes Virtual in Whole Foods Stores
The BWX Limited-owned brand is marrying AR, AI and QR codes to bring virtual services into Whole Foods. - 3/24/2021
Target’s Store of the Future: Up Close with Frank Bruni
As retailers have navigated the pandemic, few have garnered as much attention for an ability to marry physical and digital retail to serve customers than Target. We chatted with Frank Bruni, SVP, food and beverage supply chain for insight into these operations, as well as his views on the role of the retail store moving forward. - 3/23/2021
RB Rebrands As Reckitt
The new branding is expected by the company to help drive more recognition for the brands in its portfolio, which includes such names as Lysol, Dettol, Nurofen and Durex. - 3/22/2021
Mondelez Picks Up Grenade
Mondelez International will acquire a significant majority interest in high-protein bar brand Grenade as the company continues to move into healthier snack categories. - 3/19/2021
Nike’s Analytics Strategy Now Sits Data Teams Next To Creative
The footwear and apparel brand shared more details on its analytics strategy, including its recent reorganization and acquisition of Datalogue. - 3/18/2021
Unilever Latest Investment Offsets Plastics Footprint By Half
Unilever North America is making more investments to reduce the negative environmental impact of its plastic packaging.