ARTICLES BY THIS AUTHOR
- 3/16/2021
8 Most Innovative Consumer Goods Brands Revealed
Whether through DTC sales or brand awareness, a number of the CGs are hailed for their work in connecting directly with consumers. - 3/12/2021
The Simple Path Forward: Up Close with Oracle’s Michael Forhez
We spent some time chatting with Forhez, who also serves as a co-chair of the CGT/RIS Executive Council, about what may be the most exciting and challenging consumer the industry has ever been responsible for serving. - 3/12/2021
Recovery Watch: Brands Ready For IRL Holidays With Marketing Tech Shifts
Today’s brands are re-evaluating their marketing spend and tech strategies around holidays in order to better connect with the pandemic-era consumer. And while a recovery is on the horizon, these shifts are expected to continue throughout 2021 as brands, retailers and consumers all experience varying degrees of “normal.” - 3/10/2021
Paula Ramos Joins Kimberly-Clark As Chief Strategy Officer
Shortly after announcing its first chief R&D officer, Kimberly-Clark has named Paula Ramos its new chief strategy officer. - 3/8/2021
Kimberly-Clark Names Coca-Cola Vet Robert Long Its 1st Chief R&D Officer
Robert Long will join Kimberly-Clark as chief research and development officer, a new role for the company. - 3/3/2021
Ralph Lauren Adds Subscription Model
In addition to providing access to consumer data, the effort is letting the company explore the growing sharing economy and change how it views fashion consumption. - 3/1/2021
First Look: Mars Wrigley's Smiley ShopRite Candy Robot
The robots are here, and they come bearing candy. - 2/24/2021
Essie Taps Into L’Oreal’s AR Tech For Virtual Try-On Services
Nail brand Essie is teaming with L’Oreal’s ModiFace to bring virtual try-on nail salon services to consumers. - 2/23/2021
Tyson Foods Names Donnie King COO in Reorg
Tyson Foods is reorganizing operations and has named Donnie King chief operating officer as part of this. - 2/19/2021
Nestle Sells NA Water Brands to Twinkie Turnaround Firm for $4.3 Billion
Nestlé S.A. will sell its North American spring water brands, purified water business and beverage delivery service to the One Rock Capital Partners and Metropoulos & Co. private equity firms.