Lisa Johnston

Editorial Director

Author Profile

Lisa Johnston is the Editorial Director of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

5/10/2021
Shiseido Forms Joint Venture To Fuel Digital Transformation
Shiseido will tap into data and technology to create new beauty experiences, including leveraging consumers’ digital and in-store browsing and purchase histories — as well as employing AR — to recommend new products through diagnostic and personalized services.

Lisa Johnston
5/10/2021
Yeti Dives Into Augmented Reality
The cooler and outdoor accessory company has launched an immersive 3D and AR experience on its website, in which consumers can virtually view more than 50 virtual products in their own physical environments.

Lisa Johnston
5/6/2021
P&G’s SK-II Gets Phygital With Social Retail Pop-Up
SK-II is leaning into social commerce and gamification as part of a pop-up retail store in China.

Lisa Johnston
5/5/2021
Unilever’s Ale Eboli Named EVP, Chief Supply Chain Officer at Conagra
Conagra, which last month tapped Coca-Cola’s ranks for its new chief strategy officer, has now turned to a Unilever exec for its new executive VP and chief supply chain officer.

Lisa Johnston
5/5/2021
Michel Doukeris Named AB InBev CEO
Michel Doukeris will take the helm as CEO of Anheuser-Busch InBev July 1, succeeding Carlos Brito.

Lisa Johnston
5/3/2021
That Magic Moment: Cetaphil Rethinks Consumer Targeting
The Galderma-owned skincare brand saw an opportunity to tap into the self-care at-home trend when COVID-19 rearranged personal care routines. Learn about the changes it made to reach consumers during those just-right moments.

Lisa Johnston
5/2/2021
Coca-Coca’s Latest Freestyle Can Launch Custom Mixes Over the Air
Coca-Cola has added to its Freestyle beverage machines with a countertop model that builds in a new content management system.

Lisa Johnston
4/29/2021
As E-Commerce Booms, Mondelez Remains Committed To Snacking
Mondelez International is staying in its lane for the moment, albeit one that’s speeding along and growing.

Lisa Johnston
4/26/2021
Q&A: Mars Forms Climate Coalition with PepsiCo & McCormick
The Supplier Leadership on Climate Transition seeks to provide suppliers with resources to develop impact-reducing climate plans. We checked in with Luc Beerens, Mars Inc. global sustainable sourcing director, to learn more.

Lisa Johnston
4/25/2021
Levi’s AI Product Recommendation Engine Driving DTC Conversions
Levi’s will continue to scale its AI-enabled product recommendation technology across the globe as the company reaps the benefits of providing more personalized direct-to-consumer experiences.

Lisa Johnston