ARTICLES BY THIS AUTHOR
- 4/19/2021
Coca-Cola’s Increased RGM Focus Expected to Help Navigate Price Increases
Coca-Cola is seeing the fruits of its digital transformation efforts in connecting with consumers around the globe, as the beverage company expects prioritization of revenue growth management (RGM) to help manage input inflation. - 4/13/2021
Russ Torres Named Group President at Kimberly-Clark
Kimberly-Clark continues to make changes to its leadership structure. - 4/12/2021
Nike Dips Toe Into Refurbishment
Nike is entering the refurbishment market and will use QR codes to further inform consumers about its circularity efforts. - 4/8/2021
Conagra Snags Coca-Cola’s Chaly Jo Moyen as Chief Strategy Officer & President for Int’l
Chaly Jo Moyen will join Conagra Brands as chief strategy officer and president, foodservice and international, a new role for the company. - 4/8/2021
Inside Mondelez’s New Snackable Security Training
Mondelēz International is rethinking the way it tackles cybersecurity awareness training for its associates after its once-a-year program simply wasn’t cutting it. - 4/7/2021
Mars Bolsters Digital Petcare Team With Jessica Hauff and Travis Reaves
Mars Inc. boosted its Pet Nutrition North America leadership team with the addition of two new digital hires, a pair of notable additions as the pet category experiences record growth. - 4/5/2021
Green Gold: AB InBev’s Barley Leftovers Unlocking Innovation
AB InBev is finding creative uses for barley remnants in order to further its sustainability commitments. - 3/30/2021
Meet Mars Wrigley’s First AI-Developed Dessert
Mars Wrigley UK has teamed with Google in the name of better baking. - 3/29/2021
Inside CAULIPOWER's Forecasting Superpower
Learn how the frozen food brand was able to improve its forecast accuracy and demand planning consistency. - 3/25/2021
Email or Text? How TULA Stopped Wondering Which One is Best
Texting has become the de rigueur platform for consumer goods brands seeking to connect with consumers, but many are still experimenting with the best way to maximize it. For skincare and wellness brand TULA, this has meant testing the right email/texting engagement recipe.