ARTICLES BY THIS AUTHOR
- 2/12/2021
'We Are Wiser from What We’ve Been Through': Up Close with Newell Brands’ Steve Sigrist
We caught up with the CGT/RIS Executive Council member to learn more about how Newell is navigating the latest stage of the pandemic, as well what changes Sigrist sees sticking around once we’re past it. - 2/11/2021
Slice & Dice: How Native Unlocked Target Retail Data to Grow Sales
When the personal care brand expanded into Target, it knew it needed help navigating the completely different animal of selling wholesale vs. DTC, especially after having ready access to consumer data. Learn how it grew visibility into its data and marketing campaigns. - 2/9/2021
Unilever Seizing E-Com Growth Through Portfolio & Distributor Evolution
Unilever is evolving its e-commerce strategy to account for the different results experienced in pure-play e-com vs. omnichannel e-com. - 2/5/2021
Walmart Connect Gets Automation Boost With Ad Tech Deal
Walmart's latest retail media move is targeting both small and large brands. - 2/4/2021
Mark Coffey and Jen Ehresmann To Lead Hormel Foods Supply Chain
Hormel Foods has appointed new leads for its supply chain operations. - 2/2/2021
Inside Hershey's E-Com Grab with Consumer and Retail Analytics
Hershey is monitoring both qualitative signals from consumers and quantitative retail trends, and triangulating the data to serve as a value driver. - 2/2/2021
Henkel Digital UPskilling Program Cuts Application Process to 60 Seconds
Henkel shared details on its efforts to grow its workforce management capabilities through its Global Digital UPskilling Initiative. - 1/29/2021
As PepsiCo Scales Demand Accelerator, Look For More Data Sharing and Personalization
PepsiCo is scaling its Demand Accelerator (DX) initiative to navigate today's consumer behavior changes and improve its retail relationships, including through better data sharing. - 1/27/2021
Bimbo Bakeries USA Taps Into Consumer Cravings With DTC Site
Add Bimbo Bakeries USA to the list of consumer goods companies entering the direct-to-consumer space. - 1/26/2021
‘Not Going Away’: Entering the Subscription Market During COVID-19
Like many businesses, Chaeban Ice Cream reexamined operations when COVID-19 forced its storefront to close. It instead implemented a monthly ice cream subscription club, and the response has been overwhelming,