Lisa Johnston
ARTICLES BY THIS AUTHOR
- 3/25/2021
Mineral Fusion Goes Virtual in Whole Foods Stores
The BWX Limited-owned brand is marrying AR, AI and QR codes to bring virtual services into Whole Foods. - 3/23/2021
Target’s Store of the Future: Up Close with Frank Bruni
As retailers have navigated the pandemic, few have garnered as much attention for an ability to marry physical and digital retail to serve customers than Target. We chatted with Frank Bruni, SVP, food and beverage supply chain for insight into these operations, as well as his views on the role of the retail store moving forward. - 3/22/2021
RB Rebrands As Reckitt
The new branding is expected by the company to help drive more recognition for the brands in its portfolio, which includes such names as Lysol, Dettol, Nurofen and Durex. - 3/21/2021
Mondelez Picks Up Grenade
Mondelez International will acquire a significant majority interest in high-protein bar brand Grenade as the company continues to move into healthier snack categories. - 3/18/2021
Nike’s Analytics Strategy Now Sits Data Teams Next To Creative
The footwear and apparel brand shared more details on its analytics strategy, including its recent reorganization and acquisition of Datalogue. - 3/17/2021
Unilever Latest Investment Offsets Plastics Footprint By Half
Unilever North America is making more investments to reduce the negative environmental impact of its plastic packaging. - 3/15/2021
8 Most Innovative Consumer Goods Brands Revealed
Whether through DTC sales or brand awareness, a number of the CGs are hailed for their work in connecting directly with consumers. - 3/11/2021
The Simple Path Forward: Up Close with Oracle’s Michael Forhez
We spent some time chatting with Forhez, who also serves as a co-chair of the CGT/RIS Executive Council, about what may be the most exciting and challenging consumer the industry has ever been responsible for serving. - 3/11/2021
Recovery Watch: Brands Ready For IRL Holidays With Marketing Tech Shifts
Today’s brands are re-evaluating their marketing spend and tech strategies around holidays in order to better connect with the pandemic-era consumer. And while a recovery is on the horizon, these shifts are expected to continue throughout 2021 as brands, retailers and consumers all experience varying degrees of “normal.” - 3/9/2021
Paula Ramos Joins Kimberly-Clark As Chief Strategy Officer
Shortly after announcing its first chief R&D officer, Kimberly-Clark has named Paula Ramos its new chief strategy officer.
