ARTICLES BY THIS AUTHOR
- 1/26/2021
PepsiCo Forms Joint Venture With Beyond Meat
PepsiCo is forming a joint venture with Beyond Meat to take on the growing plant-based food market. - 1/25/2021
Hankook Tire Powering Digital Transformation On a Global Scale
Hankook Tire is furthering its digital transformation with the help of a new analytics partnership. - 1/25/2021
For PVH & GS1, Driving Innovation Means Regularly Ditching the Playbook
Although executives from PVH Corp. and GS1 gathered to discuss "The Innovation Playbook" at a recent NRF 2021 session, the crux of the conversation ended up determining that such playbooks should be periodically tossed out in order to achieve true invention. - 1/19/2021
Gong Cha Taps Predictive Analytics for U.S. Growth Strategy
The U.K.-based bubble tea brand and retailer, which was founded in 2006 and sources tea from Taiwan, operates 1,400 retail locations in 19 countries, including 105 stores in the U.S. - 1/12/2021
CG Brands May Bring Joy Back to Marketing in 2021
If 2020 was the year of learning to market during a hurricane, then 2021 may shape up as the year of giving back and reconnection for consumer goods and retail marketers — and perhaps a moment to not be so serious all the time. - 1/7/2021
Smithfield Foods Shakes Up Leadership Team
Smithfield Foods gave its leadership team a brisk shake, including naming a new chief supply chain officer. - 1/5/2021
‘Everybody Wins’: Inside Wolverine Worldwide's Digital Product Testing and Consumer Data Strategy
Wolverine World Wide, the $2 billion-plus footwear and apparel company that includes a dozen brands in its portfolio, is marrying consumer data with digital product testing in order to navigate today’s rocky landscape. - 1/5/2021
Lisa Malleus Joins Colgate-Palmolive As Worldwide Digital Director
Malleus joins from Mondelez International, where she was most recently head of e-commerce digital capabilities. - 12/18/2020
How High Road Dove Into Demand Data to Navigate the Pandemic
When High Road Craft Brands was plotting its expansion, it knew it needed a better way to aggregate and leverage all of the information from its distributor reports.