Lisa Johnston

Editor-in-Chief

Author Profile

Lisa Johnston is the Editor-in-Chief of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

3/7/2021
Kimberly-Clark Names Coca-Cola Vet Robert Long Its 1st Chief R&D Officer
Robert Long will join Kimberly-Clark as chief research and development officer, a new role for the company.

Lisa Johnston
3/2/2021
Ralph Lauren Adds Subscription Model
In addition to providing access to consumer data, the effort is letting the company explore the growing sharing economy and change how it views fashion consumption.

Lisa Johnston
2/28/2021
First Look: Mars Wrigley's Smiley ShopRite Candy Robot
The robots are here, and they come bearing candy.

Lisa Johnston
2/23/2021
Essie Taps Into L’Oreal’s AR Tech For Virtual Try-On Services
Nail brand Essie is teaming with L’Oreal’s ModiFace to bring virtual try-on nail salon services to consumers.

Lisa Johnston
2/22/2021
Tyson Foods Names Donnie King COO in Reorg
Tyson Foods is reorganizing operations and has named Donnie King chief operating officer as part of this.

Lisa Johnston
2/18/2021
Nestle Sells NA Water Brands to Twinkie Turnaround Firm for $4.3 Billion
Nestlé S.A. will sell its North American spring water brands, purified water business and beverage delivery service to the One Rock Capital Partners and Metropoulos & Co. private equity firms.

Lisa Johnston
2/11/2021
'We Are Wiser from What We’ve Been Through': Up Close with Newell Brands’ Steve Sigrist
We caught up with the CGT/RIS Executive Council member to learn more about how Newell is navigating the latest stage of the pandemic, as well what changes Sigrist sees sticking around once we’re past it.

Lisa Johnston
2/10/2021
Slice & Dice: How Native Unlocked Target Retail Data to Grow Sales
When the personal care brand expanded into Target, it knew it needed help navigating the completely different animal of selling wholesale vs. DTC, especially after having ready access to consumer data. Learn how it grew visibility into its data and marketing campaigns.

Lisa Johnston
2/8/2021
Unilever Seizing E-Com Growth Through Portfolio & Distributor Evolution
Unilever is evolving its e-commerce strategy to account for the different results experienced in pure-play e-com vs. omnichannel e-com.

Lisa Johnston
2/4/2021
Walmart Connect Gets Automation Boost With Ad Tech Deal
Walmart's latest retail media move is targeting both small and large brands.

Lisa Johnston