Lisa Johnston

Editor-in-Chief

Author Profile

Lisa Johnston is the Editor-in-Chief of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

4/1/2024
How Henkel Plans To Stay On Brand With Generative AI
Learn how the CPG aims to seize the potential of genAI-fueled efficiencies without much of the messiness.

Lisa Johnston
3/31/2024
How Beard Club Will Dig for Consumer Insights Diamonds With Target
As Beard Club seeks to evolve from DTC darling to omnichannel stalwart, the company is bullish on the consumer insights diamonds it can mine in partnership with its newest customer: Target.

Lisa Johnston
3/21/2024
Gartner’s 2024 Supply Chain Tech Trends — and What They Could Mean for CPG and Retail
Today’s supply chain leaders are faced with the complicated dance of tapping into emerging technologies to shore up stability — while figuring out how to marry them with humans to shoot ahead of the competition.

Lisa Johnston
3/14/2024
In Search of Snacks: Mondelez Details Today’s Discovery Trends
SEO still matters, at least when it comes to snack discovery.

Lisa Johnston
3/10/2024
‘No Agility Without Capacity’: How L’Oreal Is Tackling Social-Driven Volatility
L’Oreal says it’s reinventing key supplier partnerships to increase the capacity that’s required for e-commerce growth.

Lisa Johnston
2/24/2024
How Colgate-Palmolive’s Proprietary Analytics Tools Are Fueling RGM, Media Success
When it comes to build vs. buy, Colgate-Palmolive says taking certain things in-house is increasing their revenue growth management and media analytics flexibility and scalability.

Lisa Johnston
2/19/2024
How CPGs Like Kraft Heinz, PepsiCo, Unilever & More Are Shifting Investments to Spur Cautious Consumers
As many companies ramp up product innovation in 2024, some of the largest manufacturers recently detailed what they’re seeing about consumer behavior and how they’re adapting. Here's a snapshot.

Lisa Johnston
2/12/2024
Why L’Oreal Finally Brought Luxury to Amazon
While some luxury CPGs have resisted selling on Amazon for fear of diluting their brand experiences, L’Oreal said initial results after taking the plunge eight months ago have been promising.

Lisa Johnston
2/7/2024
E.l.f.’s Early Bet On Apple Vision Pro Is Promising Mirror of Past Forays
Launching one of the first beauty shopping apps for the Apple Vision Pro serves as a logical next step for e.l.f. Beauty, which has found success as a first mover in consumer engagement techniques.

Lisa Johnston
2/4/2024
Church & Dwight Pushes Forward On ‘Fit-for-Channel’ Retail Strategy
It’s not enough to make products easily accessible across all retail channels; the channel itself should also play a role in their development.

Lisa Johnston