Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

1/16/2018
Buzzing About the NRF Show
Having fully embraced omnichannel retailing, the industry is (finally) prepared to undertake the steps necessary to succeed at it. CGT presents some first-blush reaction to this year's event.

Peter Breen
1/11/2018
EnterWorks, Dassault Visualize Store Planning
Named "Storeytelling," the joint solution "recaptures the essence of merchandising and product stories in creating compelling visual experiences, linking virtual reality to assortment planning and planogramming and ultimately enabling a mobile, augmented shopping reality for in-store,"

Peter Breen
1/9/2018
Join CGT's Data & Analytics Share Group
On Jan. 26, CGT's Data & Analytics Share Group will learn about the many benefits of AI. Shouldn't you be learning, too?

Peter Breen
1/8/2018
Colgate's AI-Enabled Toothbrush Connects with Apple
The new device uses artificial intelligence to help consumers improve oral health and Colgate develop future products.

Peter Breen
1/1/2018
Alexa Now Finds Discount Drugs
GoodRx, an app that tracks prescription drug prices, is giving consumers a new way to shop for medicine: using Alexa.

Peter Breen
12/26/2017
Editor's Note: Putting Our Fears to Rest
An overview of the content published this month as part of CGT's December 2017 issue. Plus, a link to the digital edition.

Peter Breen
12/26/2017
Supply Chain Report 2017
Digital tools are helping consumer goods companies build end-to-end transparency, from concept to consumption. Content partners IDC Manufacturing Insights and Supply Chain Insights help CGT takes its annual look at supply chain trends.

Peter Breen
12/20/2017
Supply Chain Report 2017: State of Automation
Digitization is not digitalization.

Peter Breen
12/20/2017
Supply Chain Report 2017: State of Analytics
Consumer goods companies must “unlearn” past practices to rethink how to improve transparency using new technologies. It requires nothing less than a paradigm shift.

Peter Breen
12/19/2017
Report: Digital Innovation is the CIO's Domain
Digital disruption in the marketplace and an onslaught of smaller, more nimble competitors is leading traditional consumer packaged goods companies to seek greater innovation from their IT organizations, according to a new report.

Peter Breen