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Energizer Gains An Analytics Advantage
Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way. -
Inside the Retail/Consumer Goods Analytics Summit
Under the event theme, Analytics Now! Driving Smarter Decisions and Better Outcomes, retail and consumer goods executives executives shared tactics and strategies for winning over consumers, wherein victory rests through a better use of data and analytics.