Marketing

Church & Dwight Co. Inc., which manufactures Arm & Hammer household products, agrees to buy cleaning products maker Orange Glo International for $325 million.

You don't have an enormous budget because you are not quite a billion dollar company, but you need to spend money to become one.

In an effort to provide an enterprise-wide platform for new product development, Reckitt Benckiser, a household cleaning products manufacturer, implements Sopheon's Accolade process and portfolio management system.

Tumi packs its bags with IT system for growth and success

As part of an ongoing effort to standardize its human resource-related business processes and consolidate all employee information, Hallmark Cards Inc. deployed Oracle Human Resources Management System (HRMS).

In its efforts to strengthen its non-carbonated beverage portfolio, PepsiCo forms a strategic alliance with Ocean Spray, one of the country's leading producers of canned and bottled juices and juice drinks.

In a move to increase brand awareness and ensure the success of new product launches, Unilever will equip its various U.S. brand Web sites with the Information Resources Inc. (IRI) Product Locator, a web-based tool that helps consumers identify local stores that carry a desired Unilever product.

Adidas Group is equipping its sales force with a software infrastructure that improves customer service to accounts and ensures consistent global tracking of the company's overall performance.