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Social Media

  • PepsiCo Pilots Digital Marketing Programs

    Targeted consumers of Gatorade, Pepsi, Frito-Lay, Quaker Chewy granola bars and Pepsi beverages in restaurants will see new digital marketing activations as early as the fourth quarter of this year, thanks to the PepsiCo10 pilot programs.

  • Reckitt Benckiser Launches Social Media Game

    Designed to mirror the real-life experience of being a marketing executive, poweRBrands boasted 40,000 players, 120,000 visits and 5,800 Facebook fans during its first month live.

  • Tampico & Pepsi Launch Live Life Plus Campaign

    The multi-media efforts are expected to boost consumption and drive retail traffic for the new low-sugar, low-calorie juice brand.

  • U.S. Marketers Spend the Most on Social Media

    According to a new national survey, U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes.

  • Chiquita Aims for Consumer Choice

    The new sticker design contest finalists vie for grand-prize slots.

  • Quaker Oats Sets New Direction for Growth

    The noted breakfast leader introduces two hot cereal lines, improved instant oatmeal, partnership with noted fitness coach and new marketing campaign

  • The Top 20 Social Networking Stars

    The adoption of social media strategies is on the rise in the CG industry as social networking now accounts for 11 percent of all time spent online in the United States. Find out which brands have the biggest followings on Facebook, Twitter and YouTube.

  • TOMS Shoes Partners with AT&T

    The company that inspired the global One for One movement will commemorate its landmark shoe drop this September in Argentina with support from AT&T.
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