Skip to main content

Amazon.com, Inc.

  • Amazon Prime Day: Statistical Wonder or Retailer Blunder?

    While the results of Amazon's first ever Prime Day are hard to argue with 18% order increase over best Black Friday return and single day record for Prime signups more than a handful of customers felt cheated by the e-commerce giant's flash sale approach. See how the retailer disappointed shoppers.

  • Who "Owns" the Consumer?

    What if we did, or could own the consumer? And, what if we used the notion of ownership as a principle of stewardship and service. We would be asking ourselves how do we best serve the consumer for whom weve been commissioned with this onerous responsibility. How many of us actually use that mindset to drive why we do things, what we do, and how we do it?

  • Top 10 Headlines of 2015 So Far

    What have you been reading about so far in 2015? This years top 10 list includes major industry announcements (think Heinz/Kraft merger), trends in food and retail, and of course, financial success (top 100 registry).

  • Lay's Adds New Snack

    Lay's introduces Lay's MAXX this summer.

  • Top 15 Tweets from Retail & Consumer Goods Analytics Summit

    The 2015 Retail & Consumer Goods Analytics Summit came to a close last week, but the conference is still making quite a buzz in Twitter. When it comes to data and analytics, the two industries have a lot of opinions. Here is a snapshot of the content, comments, personalities and more, from #RCAS15.

  • Social Data Revolution in Retail and CG

    There is a social data revolution going on in the retail and consumer goods industries, but it is only worth as much as it has an impact on decisions.

  • E-Commerce Insights

    When launching products in the competitive grocery and drugstore space, it is essential for marketers to get things right, beginning but not ending with prominent shelf placement in brick-and-mortar stores. 

  • Amazon Creates Potential Edge for Major CPG Brands

    Amazon set the Internet aflutter when it announced its latest digital innovation the Dash Button. Major CPG companies like P&G, Clorox, Coca-Cola and Kraft are already on board with the e-commerce giant testing with Amazon Prime members. It is already being said that these in-home buttons could give big CPG players the 'leverage they've lacked in e-commerce.'
X
This ad will auto-close in 10 seconds