This month, Executive Editor Kara Romanow catches up with Mike Mastroianni, Vice President North American Planning, Reliability & Operations for The Campbell Soup Company.
Downstream data is being leveraged by visionary companies outside of the traditional confines of sales and marketing - whether it be point-of-sale data, transactional data or even RFID data and loyalty card data.
It's been about a year since Tesco PLC announced it would enter the United States some time in 2007, and since then there has been much speculation as to how consumer goods companies and retailers will react.
Swiss chocolate maker Lindt & Spruengli AG has expressed interest to acquire the Godiva line of chocolate from Campbell Soup Company, according to an article in the Financial Times Deutschland.
The 2007 Consumer Goods Sales and Marketing Summit is committed to providing a single thought leadership forum for consumer goods executives to network with peers, share ideas and experiences,and learn about important industry trends.
Campbell Soup Company is using QlikTech's QlikView, its flagship business intelligence software solution to improve its supply chain management, to enable employees to analyze corporate data in innovative ways to improve inventory control and ensure the right product mix is available to customers at the right time.
UGS Corp., a global provider of product lifecycle management (PLM) software and services, announces Version 5 of NX software - the next-generation of its digital product development software designed to help companies develop innovative products faster and more cost-efficiently.
