Data & Analytics

The footwear maker will employ advanced analytics from Celect across brands to optimize customer order fulfillment objectives.

The appliance maker experienced 85% growth in engagement across Facebook, Twitter and Instagram in just one year after implementing AI-based management tools.

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization. Once again developed with support from IDC Manufacturing Insights, CGT’s annual Sales & Marketing Study examines the current state of the industry — in analytics, consumer engagement, revenue management, new product development and corporate structure — and how consumer goods must evolve to stay relevant in the new retail marketplace.

Going Deeper with the Data: Analytics capabilities have become the lifeblood of engagement

CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry. Plus, industry experts provide thought leadership on challenges, opportunities, and implementation issues for companies navigating this new playing field.

The former Google exec will lead all marketing, creative and communications initiatives for the new-age apparel e-tailer.

SAP SE announced new solutions to modernize customer relationship management (CRM) at its annual SAPPHIRE NOW conference.

Andrew Soteriou brings a range of experience advising some of the world's leading consumer goods companies on value growth and best-in-class RGM techniques.