A Q&A with Robert F. Byrne of Terra Technology reveals insight for grasping downstream data opportunities, using it at different levels and harnessing its full potential in the supply chain.
New solutions are expected to enable Hallmarks marketing team to conduct more automated multi-step campaigns. Looking ahead, the enhancements also position the retail marketer on a trajectory to multiple layers of optimization
Consumer goods manufacturers have invested significant time and money building out a consumer-driven supply network, the centerpiece of which is the DSR. Now, the obvious question is have those investments paid off? Read on to find out the results of a recent survey focused this issue, and learn how ConAgra made the DSR a foundational part of its environment.
Executives from IDC Manufacturing Insights and MindTree Ltd share their experiences of TPM and TPO in the CG industry. Find out what the biggest hurdles are for effective TPM and learn how Global Fortune 500 CPG company adapted a single trade promotion solution in more than 30 countries, enabling greater ROI.
With year-over-year comparisons to last years inaugural report, the 2nd Annual Retailer/Supplier Shared Data Study offers a detailed picture of data sharing between retailers and suppliers.
IBM announces a definitive agreement to acquire i2 to accelerate its business analytics initiatives and help clients in the public and private sectors address crime, fraud and security threats.
