Data & Analytics

In CPG, the name of the game is increasing market share by employing the right mix of spend optimization, rapid product innovation, and best-in-class sales and marketing programs. Learn how leading CPG firms empowered their sales forces with self-service analytics.

Kimberly-Clark plans to deploy retail execution management from Retail Solutions, across 19 retailer teams within 15 months.

The combined company is expected to help global businesses move, transform and manage data across the extended enterprise.

A comprehensive listing of solution providers that support the collection, aggregation, storage, analysis and integration of valuable data.

The harmonization of syndicate and retailer demand data from Vision Chain is expected to drive consumer insights for Newell Rubbermaid.

Welchs will start its project at Meijer and Target, focusing on monitoring new product introductions, improving the planning and execution of its promotions and reducing exit inventories at the end of events.

In the first three months, Kimberly-Clark has already realized $10 million in additional revenue by avoiding out-of-stock scenarios.

M-Factor is a software-as-a-service company that enables consumer products companies to continuously analyze, forecast, and optimize marketing investments and trade spend.