Demand Driven Value Networks enable consumer goods companies to realize powerful improvements, facilitated by a best-in-class Demand Signal Repository (DSR). Consider these 10 insights to maximize success in DSR implementation.
The agreement marks Walmarts return to the CPG industrys information-sharing model. The majority of U.S. food, drug, mass, convenience and dollar store retailers already provide Nielsen with sales information.
In 2010, a breakthrough new report proved that downstream data is a key initiative for consumer goods companies and retailers alike. This year, CGT is polling both trading partners again to determine how much headway has been made in data sharing strategies.