The cosmetics giant executed the massive site overhaul in January 2011 as part of a concerted effort to further integrate digital and social into their marketing mix.
A merger with Koto.com launches the online marketplace for household essentials abroad, providing global CPG manufacturers a platform to engage international audiences.
The cloud-based e-commerce solution is key to the companys strategy to increase the reach of its brand identity into new global markets. Site traffic has increased, even in advance of implementing Internet SEO strategies.
Many companies use social media to build their brand, yet research indicates that they may also be able to monetize these channels. Online shoppers who interact with retailers on Facebook and Twitter are looking specifically for inside scoop on deals and want to stay up-to-date on products, according to new research. The study also highlights the popularity of group-buying sites and how smartphones influence social media.
A RecLab prize on Overstock.com challenges researchers to advance the state-of-the-art in product recommendations with a new privacy-secure cloud environment.
Launched in July 2008, Yihaodian offers more than 75,000 SKUs and has achieved a significant position in online grocery sales, as well as in categories such as baby/Mom, consumer electronics and apparel.
