Events

Inside the Retail/Consumer Goods Analytics Summit
Under the event theme, Analytics Now! Driving Smarter Decisions and Better Outcomes, retail and consumer goods executives executives shared tactics and strategies for winning over consumers, wherein victory rests through a better use of data and analytics.
MIT Media Lab's David Rose to Keynote CGT's 2014 Consumer Goods Business & Technology Leadership Conference
Kellogg, Keurig Green Mountain, Kimberly-Clark, Tyson, Starbucks and more will gather in Orlando, Fla. on October 21-24 to explore "The Connected Company: Making Strategic Initiatives Work Across the Enterprise".

The Omnichannel Imperative

Strategic alliances between the CIO and CMO more crucial than ever. So, CGT offers a sneak peek inside its exclusive CIO/CMO Share Group, featuring an interview that discusses the challenges and opportunities that lay ahead for forward-thinking Marketing and IT executives, starting with one trend that seems to pop up in every conversation: Omnichannel.
Best Practices for Building Talent in Analytics

Companies across all industries depend more and more on analytics and insights to run their businesses profitably. But, attracting, managing and retaining talented personnel to execute on those strategies is proving to be quite the challenge. This is not the case for consumer products heavyweight P&G, which has been at the top of its analytics game for 50 years now.
The Forgotten Continent of Consumers: Africa

Selling to Americans is one thing, but how do product developers learn what the growing African consumer class wants?
CG Execs Examine IT/Marketing Alliances

In this era of social media and mobile consumers, successful sales and marketing requires collaborative technology to make an impact. Themed around the coveted IT/Marketing Alliance, the 2014 Consumer Goods Sales & Marketing Summit united sales, marketing and IT trailblazers to explore and compare strategies and lessons learned in their journey toward true alignment.
Mondelez International Builds The Amazing Wall

Mondelez Canada broke down traditional barriers and resurrected a new wall that connects, rather than separates, its entire sales organization.
The Perks of Integrated Business Planning

Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.
2014 Review & Outlook: The 2020 Imperative

The 2014 Review & Outlook Report is a roadmap that pinpoints where the industry is today and where it's headed. This year, 75 of the best and brightest minds in consumer goods share predictions and guidance for the year 2020 in the areas of IT, Innovation, Sales & Marketing and Supply Chain.
2013 Consumer Goods Business & Technology Leadership Conference

A recap of the event's insightful presentations that explored the role that collaboration can play in advancing projects in supply chain, sales and marketing, analytics, data sharing and more.