Product Innovation

A comparison chart of consultancies serving the consumer goods industry. Plus, thought leaders talk top-of-mind topics and trends in roundtable format.

The solution was up and running in just six weeks to centralize and manage recipes, specifications, test procedures, etc.

Kraft Foods has hit its sweet spot, according to Chairman and CEO Irene Rosenfeld, who earlier this week outlined the companys new strategies for its product portfolio and financial performance.

Targeted consumers of Gatorade, Pepsi, Frito-Lay, Quaker Chewy granola bars and Pepsi beverages in restaurants will see new digital marketing activations as early as the fourth quarter of this year, thanks to the PepsiCo10 pilot programs.

Designed to mirror the real-life experience of being a marketing executive, poweRBrands boasted 40,000 players, 120,000 visits and 5,800 Facebook fans during its first month live.

Six individuals will be invited to work side-by-side with approximately 24 PepsiCo leaders in an eight-session innovation and design workshop.

New compacted detergents join other products in the P&G Future Friendly portfolio, such as Tide ColdWater, PUR and Cascade Action Pacs.

The California-based company has purchased Centric's Product Specification, Sourcing, Calendar Management and Line Planning modules.