Sales & Marketing

Video Interview: How CG and Retail Can Help During the COVID-19 Pandemic
Branching off from the CGT and RIS News #CurbThePanic webinar series, we invited a group of healthcare and industry professionals to share what they’re seeing on the front lines, as well as insight on meaningful ways the consumer goods industry can help.
New Partnership Meshes Digital Promotion Platform with Performance-Based Content
Inmar Intelligence has teamed with mobile payments and rewards platform Ibotta, making Ibotta the first content technology Platform Accelerator in Inmar’s Innovator Ecosystem.

Acosta Strengthens Leadership Team with New CIO

By way of Stein Mart, the CIO is expected to deliver omnichannel technology and digital solutions to drive sales growth in her new role within Acosta.
More Beauty Brands Jump on Hand Sanitizer Bandwagon to Fight COVID-19

More beauty brands are retooling their operations to make hand sanitizer in the fight against the spread of the coronavirus.
Rules to Establish an Effective Trade Promotion Management Practice

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.
Nike’s China Strategy Serving As its U.S. Coronavirus Playbook

The footwear giant anticipates its digital tech investments will help it weather the storm the coronavirus is wreaking upon retail worldwide.
Legacy to DTC: Retail’s New Cool Factor

A look at how legacy brands can keep pace in today’s retail environment, including how many CPG companies are reconfiguring their operations to meet shopper demand.
3 Trends That Will Revolutionize the Loyalty Industry

Due to massive disruption, the loyalty industry will look very different in the next decade than it does today.
Digital Darwinism & Generation C: Navigating the Future of Business with Digital Transformation

Digital transformation now isn't a one-and-done event, and it's certainly more than just a collection of data. To really effect change, an organization must embrace a purposeful mindset shift, and cognitive automation can lead the way.
More Chips, Less Makeup: Consumers Turning to Convenience to Ride Out COVID-19

Beyond hand sanitizer and Clorox wipes, consumers are expected to reach more often for easy meals as they settle in for extended periods of social distancing.