Sales & Marketing

The evolution toward an omnichannel marketplace is driving a revolution within the consumer goods supply chain, as companies rebuild their traditional practices in response to radically different consumer behavior. CGT examines the state of the consumer goods supply chain in this fifth-annual report.

The footwear giant’s business plan is a veritable digital transformation blueprint.

This exclusive infographic explains why retailer customization is now essential to CPG growth, and why the need to find a solution that can overcome the barriers is vital to success. 

In a partnership with the Wildlife Conservation Society, Yowie Group is using a mobile app and website to educate kids about endangered species.

On-pack QR codes at Denver-area King Soopers and City Market stores will let shoppers track the “sea to pan” journey of every fish.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: digital image production tool EverThread.

A comparison chart of solution providers on the forefront of customer management. Plus, a roundtable of experts provides thought leadership on navigating the challenges and opportunities involved in the effective management of retailer relationships in an omnichannel marketplace.

A survey of 50 top-level CPG executives shares how they leverage field service solutions to improve operational efficiencies, in-store marketing and merchandising.