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Tech Transformation Video: AllSaints’ James Reid Talks Innovation, Personalization, and Unified Commerce
James Reid, chief innovation officer at AllSaints, discusses the fashion brand’s approach to personalizing the customer journey and blending the lines between brick-and-mortar and digital experiences. -
Tech Transformation Podcast: AllSaints' James Reid on Endless Engagement Opportunities with Mobile Apps
In this episode of Tech Transformation, AllSaints' chief innovation officer, James Reid, discusses the development of the brand's consumer app and the creative ways the brand is interacting with the highly-engaged consumers that this channel provides.