Sales & Marketing

Study: Younger Consumers Demanding Tech in Stores
A new report from RILA and ICSC examines the shopping habits of Gen Z and Millennial consumers, as well as how retailers are adapting to their needs.
Making It Real: The State of Trade Promotion Management
Consumer packaged goods companies are working toward a more informed future that uses deeper insights, better metrics and faster response times to modernize the traditional TPM process. CGT's first TPM-specific research report looks at key trends in this critical business practice.

Goodbaby Scales Amazon E-Com Sales and Operations with CommerceIQ

To compete efficiently across categories on Amazon, Goodbaby will leverage automated sales, marketing and operations strategies and optimize the performance of its key categories and individual product SKUs.
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TPM Study 2018: Becoming a Modern, Faster Organization

Consumer goods companies need to consider the bigger picture when considering the trade promotion practices. A Q&A with Accenture's Jason Murphy.
Addressing the Technology Imperative

Wipro’s Srinivasan Rajamani recently sat down with CGT to discuss key trends in technology transformation.
Tech Trends 2018: Relevant Responses to Radical Changes

Our 15th annual "state of the industry" report finds consumer goods companies making steady progress in their efforts to address marketplace disruption. CGT surveyed readers to get their take on the key tools and technologies that are helping them keep pace with increasingly demanding consumers.
Amway Advances Warehouse Modernization Program

The direct-sales company tapped Cognizant to enable significant productivity increases, enhanced visibility to inventory, and optimized warehouse operations.
Walgreens Trials Birchbox Beauty Line

A pact with the online subscription-based retailer will bring prestige beauty offerings to select stores and walgreens.com.
Tip of the Spear Technology: AdeptMind

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AI-driven customer service platform AdeptMind.
Blending Technology with a Passion for Coffee

Two strategic technologies have helped Independence Coffee Co. scale its business and stand out in a highly competitive category.