Sales & Marketing

Mark Bacon was named managing director of Jack Daniel’s Brands, and Mia Simpson Culp was named managing director, Woodford Reserve and Old Forester.

While some luxury CPGs have resisted selling on Amazon for fear of diluting their brand experiences, L’Oreal said initial results after taking the plunge eight months ago have been promising.

Launching one of the first beauty shopping apps for the Apple Vision Pro serves as a logical next step for e.l.f. Beauty, which has found success as a first mover in consumer engagement techniques.

With consumers’ desires constantly in flux, what trends do retailers and consumer goods manufacturers need to be aware of today? Get a predictive peek at the Next Big Thing in Retail Experiences.

The company uses multi-modal AI to generate a personalized guacamole recipe from submitted photos. Learn more.

It’s not enough to make products easily accessible across all retail channels; the channel itself should also play a role in their development.

The company announced it would be rolling out a new artificial intelligence assistant for shopping called Rufus – one of many AI-driven projects and initiatives Amazon says it has in the works.

The omnichannel offering, accessible through gatorade.com, fuels personalization tactics with data, athlete insights, and digital innovations. Learn more.