Sales & Marketing

Rockstar 'Gears' Up at Walmart
Rockstar earned upfront merchandising at Walmart by giving the mass merchant an exclusive overlay to a national promotion tying in to Microsoft Studios' Oct. 11 release of Gears of War 4.
Hershey Names Buck Next CEO

New Nordstrom Gift Service Preempts Returns

Upscale department store chain Nordstrom this season began offering "Product eGifting," a service that lets holiday shoppers choose a gift that can be altered by the recipient.
Amazon Makes Drone Delivery Official

The sky is not a delivery limit for Amazon, which made its first package drop by drone to a test customer near Cambridge, England earlier this month.
Oreo Bites into Online Gifting

Mondelez International’s Oreo is piloting a more flexible, agile supply chain model this holiday season that lets it have more direct interaction with shoppers.
Under Armour Expands Smart Shoe Line

Sneaker IQ went up a few notches as Under Armour unveiled UA Record Equipped running shoes with automatic tracking capabilities and pre-workout data on muscular fatigue.
Xbox Dons Blue for Best Buy

Best Buy teamed with Microsoft Corp. this holiday season to stock an exclusive blue-colored SKU of the manufacturer's new Xbox One wireless video game controller.
CIO of the Year Award Winner

Sai Koorapati provided strategic direction and guidance for Callaway Golf while implementing two key business initiatives for the company's digital journey.
The View from Wall Street

Deutsche Bank’s Bill Schmitz reveals what drives valuation in consumer goods and analyzes the impact of pivotal market trends.
CMO of the Year Award Winner

Antonio Sciuto is leading the effort to re-envision the consumer experience for Nestlé Waters from a series of anonymous touch points to a well-orchestrated consumer journey.