Sales & Marketing

How Lovesac and Other CPGs Are Embracing DTC in Their Data Analytics Strategies
In this edited segment of our webinar conversation, BlueConic's Khurram Moiz and CGT discuss how consumer goods companies such as Lovesac are leaning into DTC to inform their data analytics strategies and better understand and engage with consumers.
Dr. Squatch Scales Up North American Operations
Natural soap and personal care brand Dr. Squatch is building out its end-to-end supply chain strategy and channeling efforts into localized warehousing, logistics, and transportation operations.

Tech Transformation Video: Kate Garner of PepsiCo On Sharing Insights Across the Enterprise

Data democratization may be one of the most common pain points across consumer goods and retail organizations. Watch to learn how PepsiCo shares the consumer insights gleaned from its Pepviz data science practice across the company.
Tech Transformation Podcast: PepsiCo’s Kate Garner On Consumer Insights’ Evolution

There may be no bigger priority for both retailers and consumer goods companies today than access to consumer insights, and PepsiCo has stood up its own data analytics practice to help retailers seize this opportunity.
Ulta's Melissa Berscheid on Mapping Out Your CX Strategy to Elevate Impact

Melissa Berscheid, senior director of member marketing and technology at Ulta Beauty, and consultant Chris Padgett, shared what makes for a great consumer experience at RIS and CGT’s most recent League of Leaders meeting. See the actionable strategies.
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RGM's Consumer Goods Growth Spurt

Download to learn how companies are opting for a better, more holistic RGM strategy, including success stories from Coca-Cola, Kimberly-Clark, Mrs. T’s Pierogies, and more.
Agility, Generative AI, Investments: Shoptalk 2023 Tech Trends for CPGs

CGT sat down with Elizabeth Lafontaine, chief retail analyst at Retail Leader Pro, during Shoptalk to dig into some of the top tech trends that will impact consumer goods manufacturers and retailers.
First Look: Nike’s First Jordan-Exclusive Store Opens in Japan

The 9,200 World of Flight Shibuya store, located on Meiji Dori street by the Harajuku trade zone (one of the busiest retail destinations in Japan), opened this March. Take a look.
Estée Lauder’s Clinique Tries Hand At Immersive Virtual Store Experiences

Skincare brand Clinique is expanding into the virtual world, rolling out a new digital retail concept, The Clinique Lab. Get the details.
Why a U.S. TikTok Pullback Could Hurt the Consumer Goods and Retail Business

Whether a ban, pullback, or imposed restrictions, changes to TikTok’s availability could spell trouble for brands who are relying on social commerce more than ever. Learn about the potential repercussions.