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Sales & Marketing

  • Oscar Mayer Brand Opens Food Truck
    While the Wienermobile vehicle has been surprising and delighting people for 75 years, this will be the first time part of the fleet is serving hot dogs.

  • Brown Shoe Names SVP from Nike
    Brown Shoe Company, Inc. appoints Timothy J. Joyce to the position of Senior Vice President & General Manager-American Sporting Goods.

  • Poll: Shoppers Want to Buy via Facebook and Twitter
    Many companies use social media to build their brand, yet research indicates that they may also be able to monetize these channels. Online shoppers who interact with retailers on Facebook and Twitter are looking specifically for inside scoop on deals and want to stay up-to-date on products, according to new research. The study also highlights the popularity of group-buying sites and how smartphones influence social media.

  • Sara Lee Completes Acquisition of Aidells Sausage
    This acquisition expands Sara Lees presence into the organic and natural meats segments, while also increasing Sara Lees coverage of fast growing retail channels, such as club stores and organic grocers.

  • Avon Names Former Royal Ahold Exec as CFO
    The new executive's broad experience in developed and emerging markets is expected to be a significant asset as Avon continues to advance on its path to sustainable profitable growth.

  • Hasbro Establishes Worldwide Center of Excellence for Games
    As part of this, Hasbro is reorganizing its global games business and moving its games marketing and games development employees from Massachusetts to Rhode Island.

  • Flowers Foods Completes Merger With Tasty Baking Company
    The merger creates a larger business with a complementary portfolio of high-quality bakery products and deepens Flowers' penetration of the estimated $4 billion U.S. snack cake category.

  • Word-of-Mouth Marketing Drops for Products
    Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth about companies and their offerings. Is the recession to blame?

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