Sales & Marketing

Reckitt and Gogo SqueeZ Marketing Leaders Break Down the Science of Loyalty at CGSM
There’s a science behind long-term loyalty, and Mark Edmonson, chief marketing officer from GoGo SqueeZ, as well as Imteaz Ahamed, director of performance marketing at Reckitt, are uncovering the formula needed to unlock the true power behind it.
How PepsiCo Is Growing E-commerce Profitability
PepsiCo is rethinking channel and product mix in order to grow e-commerce profitability, as well as developing internal capabilities to optimize ad bids based on item availability.

Regaining Momentum: Building the D2C Customer Journey

When facing supply chain issues coupled with rising shipping costs, D2C retailers can succeed by focusing on an exceptional customer journey. Learn more.
Goya Marks First Strong DTC Push With Online Store

Goya Foods is celebrating Hispanic Heritage Month by launching its own online store where consumers can order products and have them shipped to their homes. Learn about the company's "first real DTC effort."
Tech Transformation Video: Data-Driven Customer Service With Newell Brands and AWS

Learn learn how consumer behavior changes are impacting customer service operations today, and how brands are working with their retail partners to navigate them.
Tech Transformation Podcast: Newell Brands’ Sigrist and AWS’ Honaman On Data-Driven Customer Service

We dig into some of the biggest consumer behavior changes that are impacting customer service operations today, and learn about some of the technologies that are most important to brands and retailers to meet these new needs.
P&G and J&J Tap Into Social Commerce Ads Via Walmart Connect

Walmart Connect is expanding its capabilities, forming partnerships with various social channels and tech companies to allow advertisers to better utilize social media, entertainment, t-commerce, and live streaming via new ad formats. See which brands are already leveraging these tools.
2022 CGT CMO of the Year: Honoring Purposeful Evolution

Kellogg's Charisse Hughes is a chief marketer who’s looking to the future and using technology as a key enabler to bring communities and Kellogg teams on stronger journeys. We’re thrilled to recognize her for these achievements.
Fossil Group Taps Lisa Marie Pillette as SVP and CMO

Fossil Group, Inc. has a new SVP and CMO who brings an extensive background with leading brands like Lacoste, Ralph Lauren, and Levi Strauss. Find out who got the role.
Kraft Heinz Promotes Diana Frost to Chief Growth Officer of North America

New leadership is set to grow the Kraft Heinz Company’s innovation and marketing across the brand portfolio. See who the company tapped as its chief growth officer of North America.